Research On The Problems And Countermeasures Of Network Live

In the initial stage of Internet development,people exchange information mainly through words and pictures,but such information exchange is not thorough enough.With the continuous development of network technology and the continuous progress of mobile communication,information communication is more convenient,and the form of webcast has also emerged.Network live is a highly entertaining interactive platform,attracting more and more users,and everyone is more willing to share their life through such a way.As a new way of social networking,webcast has become the mainstream trend of network development,and has become the main position of major Internet giants to rob.Because the market mechanism of webcast is not perfect enough,there are many problems in the rapid development of the industry.This article takes leisure and entertainment mainly as the research object,explores the existing problems and puts forward some suggestions,hoping to promote the long-term development of the network live.In this paper,on the basis of analyzing the related concepts of network live,this paper first analyzes the current situation of the network live broadcast on the basis of analyzing the related concepts of network direct seeding,including the development process of the present network live broadcast,the characteristics of the network live broadcast,and puts forward that the live broadcast is real-time,interactive and individualized as well as satisfying the customer experience.And then analyze the situation of the audience group of the network,including the five categories of audience,such as seeking company,entertainment,chasing the tide,killing time and star pursuit,and analyzing the current problems in the current network live broadcast,namely,the flood of capital,the low quality of the anchors,the bad platform competition,the serious homogeneity and the single profit model.At the same time,it also analyzes the main reasons for the problem of network live broadcast.Finally,according to the problem of network live and the main reasons for the problem,we put forward the countermeasures,and think that we should strengthen the supervision of live broadcast and innovate the profit model of various platforms,hoping that these strategies can help the smooth development of the network live.And it is good for the progress of the whole industry.