| South East Asia Region included Vietnam,Laos,Cambodia,Thailand,Myammar,Malaysia,Singapore,Indonesia,Brunei,Philippines,Timor.In these region there is about 600 Millions of peoples.Currently,these are only about 1%of Internet Selling in these region.Nowadays,a lot of Foreign invested factory had been shifted to South East Asia.Therefore,Southeast Asian countries could have the opportunity to make their products online.And the best way is to sell on these third-party platforms..It is superior to other Southeast Asian countries due to Malaysia'scomprehensive basicconditions.?Atpresent,somethirdplatformshavebeguntoenterMalaysiamarket,suchas Alibaba and Amazon.Amazon has four main factors in this Southeast Asian region to support the three pillar businesses——Amazon Prime,Market and AWS——Development and adaptation.The four major factors are Internet penetration,Consumer payment,Transportation and storage capacity,and cloud computing.At present,these are the international cross-border e-commerce third party platform(Amazon,Alibaba,Ebay AliExpress,Wish,Lazada)and etc.At present,market competitions are intense,and some competitive platforms have rapidly eliminated.Since 2016,the market of cross-border e-commerce platform has been growth rapidly,and the competition has been upgraded.It means that cross-border e-commerce have to shift their focus from the low price to product quality.These major platforms are basically in a competitive era hence data are very important.The core of platform will be data the conversion rate of these data.Once the conversion rate is high,the product output will be increasing as well,this article will calculate the conversion rate of Amazon products based on the AISAS consumer model.(Session conversion percentage,Page view percentage,Buy Percentage and as well as Good Feedback Percentage).And finally,this article will be using the Multiple Regression to calculate these conversion rate of Amazon products and their salesvolume.. |
PDF Full Text Request