Research On Risk Assessment Of Cross-border E-Commerce For The Sale Of U.S. Goods Using The Model Of O2O

We have entered the 5G information age.That is to say,the new era of Internet of Things represented by mobile intelligent terminals is coming.5G information technology will bring us faster downloading and uploading speed,more fluent online streaming content,higher quality voice and video calls,more networking devices,and more advanced technologies including autopilot and smart city.The emergence of these Internet plus,smart phones,smart watches,mobile terminals and other devices also provide a basis for the emergence of new communication and new marketing models,Promoting the Development of O2 O Marketing Model.O2 O As a new development mode of e-commerce,the upsurge in China,combination of offline and offline has greatly enriched people's lives.It has greatly improved everyone's way of leisure and entertainment,and more efficient and convenient to meet people's needs.With the continuous improvement of the living standards of the Chinese people,Chinese consumers have higher requirements for the quality and connotation of goods as well as brand.However,due to language barriers,international logistics,border restrictions and other obstacles,consumer's demand for overseas goods cannot be fulfilled by themselves.However,with the rapid development of China's network international trading platform in recent years,as well as the gradual improvement of the payment system of online trade;International logistics and distribution enterprises are thriving and strong.All these have created growth conditions for the emergence of cross-border e-commerce business,thus contributing to the rapid development of cross-border e-commerce.This paper refers to a large number of domestic and foreign theoretical literature on e-commerce,cross-border e-commerce,O2 O operation mode,project risk management and so on.It is sorted out and summarized and on the basis of practicing self-opening practice,This paper studies the theory,operation mode and policy status of cross-border e-commerce business model of O2 O,analyses and summarizes the opportunities and challenges faced by the cross-border e-commerce business using the business model of O2 O.To solve these problems,project risk management theory is applied.This paper makes an analysis and Research on the construction of O2 O experience stores for cross-border e-commerce products in the United States from five aspects: platform construction,physical store construction,service management,logistics and after-sales service.Finally,the feasibility of using O2 O operation mode for cross-border e-commerce is verified by a specific case of personal practice.