Korean Consumer Buying Behavior Researchon Cross-border E-commerce

With the rapid development of information communication technology,the scale of global cross-border commerce is growing.In recent years,with Alibaba as the leader of China's cross-border e-commerce industry,Korean consumers have become increasingly interested in Chinese products.Based on the theory of consumer purchasing behavior theory and marketing 4P theory,this paper probes into the influence factors,factors,channel factor,marketing factor,technology acceptance model,safety and trust,and Indicates the influence of Korean consumer buying behavior.The empirical results show that Korea has positive influence on buying Chinese goods in Korea,China's product factor,price factor,channel factor,promotion factor,technological acceptance model,security and trust,and the price factor is the most important factor.Research on the Development of China's Cross Trade Platform;China's cross-border e-commerce platform offers discounts for shopping holidays;Technical input,Increase cross-border payments security;Optimizing personal recommendation mechanism,accurate marketing;Provide quick and quick access to cross border logistics services to enhance purchasing experience.