Research On The Application Of New Media In Rural Agricultural Information Transmission In Guangzhou

Agriculture in the new era is still one of the important economic pillars of our country.At present,it lacks comprehensive,efficient and timely means of agricultural information dissemination.Therefore,with the rapid iteration of digital media and network technology today,How to break the traditional media backward limits,in the hardware facilities have been updated,update the traditional mode of agricultural information dissemination,the use of PC and mobile side of this more rapid,The new media with high efficiency and wide coverage has become an urgent problem to be solved in the period of agricultural transformation.Based on the comprehensive description of the present situation of agricultural information dissemination at home and abroad,this paper adopts the methods of comparative analysis,questionnaire investigation,field visit and induction and deduction,focusing on the present situation of agricultural information dissemination in rural areas of Guangzhou,and through the organization of the government.Through the tripartite investigation and interview between enterprises and individual farmers,we have a detailed understanding of the utilization of new media in Guangzhou's urban agriculture,represented by Baiyun District,Huadu District,Zengcheng District and Conghua District.The application of urban agriculture in Guangzhou in exploiting new media platforms to develop agriculture is very obvious.Government departments have taken the lead in publicizing the prices of agricultural products,the publicity of agricultural policies,and the extension of agricultural technology in comparison with other regions in the country.And enterprises have also generated income that has never been achieved before through the use of multiple channels for new media.Farmers who use new media to receive agricultural information have also increased their income levels.But at the same time,In the investigation and visit,we also found problems such as the existence of software and hardware resources in the government agricultural sector,the lack of utilization of hardware and facilities,the wide gap in the use of new media by enterprises,the low level of education of farmers but the lack of knowledge on the Internet,etc.Finally,the countermeasures and suggestions to solve the problem are put forward.