Information Labor And Alienation Research On Internet Users

Firstly,the dissertation uses literature analysis to analyze Marx's dissimilation and commodity theory,political economy's critical theory about communication and audience commercialization,and analyzes the problem of online user's labor alienation.The specific analysis includes: understanding of the definition of network users' labor,the use of knowledge of Marxist concept of communication from the perspective of material and spiritual analysis of the reasons for the emergence of network user labor.In order to explain the process of dissimilation of the theoretical user information labor,I take the micro-blog as an example,then use the visit method,observation method and statistical analysis to analyze the purpose,frequency,microblog users of microblogging users,and the relationship between microblog users and corporate microblogs,so as to study the production methods,production factors,value components,transmission paths and profitability of microblog content.Secondly,on the basis of theory and practice,the dissimilation of content alienation,rights dissimilation,quality dissimilation,human nature dissimilation and relationship dissimilation are summarized.The results of the study show that people can profit from the Internet information labor and be complacent about what they see as “freedom” and “democracy,” but they are unconsciously dissimilated and squeezed under the surface of their images.So,according to these different alienation performance,we should from three aspects :society,user and media to regulate and constrain labor dissimilation,so that the relationship between the commercial interests of the network media and social benefits,publicity,and commerciality is checked and balanced,so as to cultivate positive users and minimize the alienation of user information labor.Then we can achieve the full development of human and social freedom.Finally,using the theory of labor alienation to analyze the problem of user information in communication,the research field of communication studies is analyzed on the level of social economics and philosophy.From the perspective of laborers,the audience is deeply explored and the communication industry is understood as a society.The economic based on the process of production,distribution,and consumption,as well as the root causes of laborers being exploited and oppressed in the labor process,provide suggestions for the promotion of the liberation and development of laborers in the communications industry.Due to the characteristics of big data,concealment,and complexity in the network,the reflection of the specific performance of network labor dissimilation and the proposal to solve the problem are only the tip of the iceberg.The specific performance of more user labor's alienation needs to be further integrated into life.It takes more manpower,material and financial resources to further understand the phenomenon of information labor in the Chinese social network.In the future research,scholars need to concretize and deepen the research object based on the different characteristics of the network and the updated theoretical knowledge.