Research On The Mobile Webcasting Scene

With the continuous development of Internet technology,The emerging electronic media breaks through the different and incompatible communication state of the traditional media in the past,The change of media form brings us the change of life style and life scene.Mobile web cast is based on this foundation,which brings a new interactive communication mode and scene experience to the audience.In particular,the live webcast of mobile terminals,the live broadcast scene has broken the restriction of material location,and realized the information transmission "anytime,anywhere".The scene is the core concept and outstanding performance during the network live broadcast phenomenon.Therefore,this paper takes the network live scene of the mobile terminal as the research object.Trying to explain that in the current internet age,How to change the social behavior of people by changing the social situation through the network broadcast,And how it affects our social life.In this paper,the representative of the media environment school Joshua Meyrowitz's" media situation theory" as the theoretical background-According to the new media--The new scene--The new behavior--The new changes of the logical thinking,This article is divided into four chapters:the introduction part,the separation and integration of the mobile network live scene,the social behavior relationship construction in the mobile network live scene,the social change in the live broadcast scene,the problems and coping strategies in the scene of the mobile network live broadcast.The continuous change of technology has brought a completely different information receiving experience to the audience,and the emergence of the webcasting not only has changed greatly in the way of information transmission,but also has influenced the politics,economy,culture and society in a deeper level.Especially the mobile side of the live network,but also broke the physical location restrictions,to achieve the information transfer " anytime and anywhere".Network is more and more as an " infrastructure" exists in our social life.The mobile webcasting of this information not only allows people to receive information more freely,but also enables the online community to change their social habits and behaviors in a deeper level.In order to break the traditional monopoly of information,plays an increasingly important role,and it gradually dispels the traditional authority's right to speak.Of course,there are many problems in the development process of mobile webcasting,and relevant laws and regulations are also required.In this way,mobile webcasting can have a good development prospect.