The Construction Of Surging News Client's Brand Image

Since 2014,“Media Convergence” has emerged in the eyes of the public,causing a hurricane of transformation in the media industry.Traditional media have created their own Websites,Weibo,Wechat public account and mobile client,which is the traditional media following the figures.Another major move since the publication reform was also called the first year of media integration in 2014.With the rapid popularization of mobile media,the emergence and use frequency of mobile news clients has gradually increased.Among them,mobile news clients relying on traditional media have occupied an important position in the media market competition.Image,increase brand influence,attract a certain amount of user groups,and become typical representatives of traditional media news clients.Surging news client has successfully built a good brand image with focus on politics and ideas since its launch in 2014.This study starts from the perspective of building a brand image with Surging news client and analyzes the development history of Surging news client.The background of its establishment and the current development situation are briefly introduced.This is the basis of this study.With reference to the five indexes in the APP Appraisal Rating System of Yiguan Qianfan,the company valued the value of the current news client and displayed the value of the current news client in the market in an intuitive manner,using the content analysis method.To quantify the importance of content advantages to build a good brand image.In the analysis of the process of building a brand image for Surging news client,This case study uses case analysis and interview methods to reveal the strategy of building a brand image of the client of Surging news client from the aspects of positioning,identification,and dissemination of the brand image.According to the maintenance of brand services in the later period,discovering current problems and proposing innovative suggestions,in ordering to provide reference for other traditional news clients and other news clients in brand building.This research mainly includes the following five parts:The introduction part expounds the background and significance of this study,through the induction and comparison of the research status at home and abroad,the concepts involved in this study are defined and interpreted.The first part mainly introduces the development history and brand image of the portrait of Surging news client.From the research of the development course of the counter news client,it is found that at present,Surging news client is in the famous period in the brand cycle,but also faces the development environment of internal and external problems.The goal is to retain the early public while also actively attracting the late public,which is to open up the audience market,and it is precisely because of the success of the news to build a brand image,so that it can continue to achieve the proliferation of innovation.With the continuous increase in the number of mobile news clients,we can learn from the good news brand building client's good brand image.For other mobile news clients,especially the traditional news client,which is built later,it is a good strategy to stand out in the market competition.The second part is mainly based on the APP Appraisal Rating System of Yiguan Qianfan.It ranks the value of the news client and summarizes the ranking of the news client in the industry,which shows the effectiveness of the brand image for the news client's building.As the main part of its well-established brand image,this study uses content analysis methods,selecting part of the news client as a research sample,and analyzing the construction of the brand image of surging news client,it is found that how to use the content operation to build a brand image is to adhere to the news-based client who is content-king.On the basis of the second part,the third part systematically analyzes the multiple dimensions of the brand image,including the positioning,identification,and dissemination of the brand image,and summarizes the all-round construction strategy of the brand image of the client.It embodies the brand image positioning,personalized brand recognition,and multi-channel brand image integration and dissemination through the high-end line.Interviews with some of the internal members of the press media are conducted.The process of constructing a successfulbrand image for the Surging news client is studied from the inside out.The fourth part is an analysis of the internal and external service maintenance of the brand image of surging news client.It is not only the construction and maintenance of the existing brand image,slowing down the process of entering the recession period,but also discovering the problems and deficiencies in it.Sexual suggestions will promote the further improvement of the brand image of the Surging news client.