Research On The Use And Satisfaction Of Video News In Social Network

In the age of social network,the way media releases news and public access to information is gradually becoming more diversified.On the one hand,social network has become an important channel for news reports of media organizations and for people to browse news.More and more audiences are getting used to acquiring news that they are interested in on social networks platforms.On the other hand,the video-based expression of news in social networks has gradually become a new feature for audiences to obtain information.The ways in which audiences obtain news are no longer limited to text and pictures.With the rapid increase in online video users,news videos in social networks exploration becomes a necessity.In this regard,this study uses the theory of meeting and satisfaction theory(TAM)and actively explores the three issues of social network video news in contact usage and production from the perspective of communication: first,social network video news as a form of new media technologies,what are the differences between the needs of social network users(audiences)and traditional television news? Second,what satisfaction does the social network user(audience)get when using social network video news? How can social media video news meet the needs of social network users(audiences)? Thirdly,in the new media environment,the "use and satisfaction" of social network users(audiences)on social network video news reflects the direction of development of the media industry in media production.This study aims to take the video news in social network as the research content,and adopts literature methods,interviews,research and other methods to conduct research.Under the background of media technology and social development,this article first sorts out the origin and development of the theory of use and satisfaction,and initially finds a new path of use and satisfaction theory under the popularization of new media technologies.Secondly,a preliminary inquiry into the audience composition and use behavior of the social network video news was conducted based on the Technology Acceptance Model Theory(TAM),and an in-depth analysis of the audience's needs for use,perceived value,cognitive trust,and willingness to use was conducted.Based on the research ideas and framework of operational significance,the main trends of the media industry's video news development in the social network are summarized based on the analysis of the use and satisfaction of the audience of social network video news.The second chapter makes a comparative analysis of the network video news and the traditional TV news in the exploration of the development of social network video news.The study found that the relationship between the inheritance and development of the social network video news and traditional TV news,the difference is mainly presented in two aspects in the production and distribution channels,different product specific to the timeliness,readability,and a wide range of users to participate in the four aspects,differences in distribution channels mainly has social attributes in the social network video news,different from traditional TV news and online video news,but its transmission mode ultimately and network video news are consistent,namely multi dimension information dissemination way.Investigation on the third and fourth chapter of the audience on the video news in social network was carried out,in order to respond to second questions,namely social network video news audience to meet the access to information,entertainment,social promotion and dependence relationship,demand,perceived value and perceived trust will affect the audience's satisfaction,and then decide willingness to use social network video news.The analysis found that the audience of social network video news differed in gender,frequency of use,and browsing time.After sorting out the factors that influence audiences' satisfaction in the process of accessing social network video news,the model hypothesis of social network video news was established and verified.Finally,through analysis of the results of the questionnaire survey,social advancement,relationship maintenance,information acquisition,cognitive trust,and perceived value have a significant impact on the willingness of audiences of social network video news.The fifth chapter analyzes the video news in social network which is the media reform faced by the media industry under the new media technology environment and the new round of capital introduction.The traditional media began to produce video news media industry is not only a short video craze is also driven by the situation,the dissemination of information the audience in contact with the new media technology,namely the relationship between product value and social network user demand for the use of video news;social network video news product form in addition to reporting news information video,as well as text,pictures and other elements of live broadcast and other news information interpretation,analysis concluded that the social network video news in the development process of the core elements are: Users,content and technology,the three are closely related.The video news in social network,as a form of new media technology,has special features such as sociality and interactivity that are not available in other news products,which makes social network users get timely event information and participate in interactions.It provides live coverage and event tracking of hot events and emergencies through video.The appearance of social network video news is not only a change from simple consumer acceptance of information to simple interaction to interactive participation,but also a change in the media industry in the face of ever-changing and ever-increasing,diversified,and decentralized social network users in news products.