Television "Localization":from Media Practice To Discourse Construction

In recent years,the introduction of overseas television programs by television stations in China has shown a general trend.The concept of "localization" has affected the media practice in television media.It has evolved from a media management strategy to a discourse system.This article starts from the perspective of criticizing discourse analysis,starts with the media practice of television,analyzes the localization of discourse in TV,and reveals the internal logic and construction mechanism of television localization discourse in connection with social context.It concludes three main modes of discourse construction: political discourse mode,management discourse mode and traditional culture discourse mode.The dynamic relationship between the television media shows the connotation of the localization of television,the market and the mainstream ideology in the transition process.