Research On The Interpretation Of Countries-Destination Image Sign And Communication Effect Based On Video

With the advent of the Internet and artificial intelligence era,the impact of mass media on people's lives has become more pronounced.The media has become the main channel for people to access information.Media information influences people's perceptions,attitudes,and even behaviors.Advertisements,movies,videos etc have impact on thinking and behavior.The closing Video "8 Minutes of Beijing"(hereinafter referred to as "Video")for the Pyeongchang Winter Olympics was broadcast on the Internet,causing a hot debate on the Internet in a short period of time.Sporting events,especially international mega events,how to maximize the media effect during the "pre-event period"(interval between two events),enhance the continuous attention of the event and the attractiveness of the event tourism,which is the most important thing of the host countr.First of all,this paper reviews and summarizes the relevant literatures of event tourism,country-destination image,cultural identity and participation intention;secondly,it refers to semiotics and communication to conduct research on the main body of the Video.Analyze and deconstruct the country-destination image sign,analyze the signifier,the signified and the deep meaning of each sign,and adopt the focus group method to screen and classify the image sign;then,use the experimental method to obtain the data of viewing the video both before and after;the final analysis of the differences(before and after)the experiment through the paired sample mean and t-test,the conclusions are drawn:(1)Video viewing significantly influences the familiarity and cultural identity of the country-destination image of the experimental subjects.Which of the familiarity "time for the Olympic Winter Games," changed most significantly,followed by "What are the tourist attractions in Zhang Jiakou","The Olympic Winter Games" and "What are the tourist attractions in Beijing".The for different The significance of cultural identity influence is behavioral,cognitive and affective.(2)Video viewing had a significant effect on preference degree.The change of subjects' preference for " Ice-Snow Tourism" was the most significant,and secondly significant changes were "going to watch sports events on the spot" and"joining sports ".(3)There was a significant change in the intention of participation after the video stimulus,in which the most significant change was the intention of participating in the event tour,followed by the intention of volunteer participation and the intention of participating in the Ice-Snow Tourism.Finally,based on the symbolic analysis and research conclusions,this paper proposes the tourism strategy of the"pre-event period" of the 24th Winter Olympic Games.