Analysis Of Tourism Destination Image Propagation Based On Tourists' Cognition

This paper constructs a tourist cognition model of Ningxia tourism destination image,and takes the communication symbol,tourist attraction and accessibility as the basic framework,and makes an investigation and analysis of the tourists' cognition of the transmission of the tourist destination terrain image in Ningxia Hui Autonomous Region,as well as the impression and the intention of Tourism.This paper mainly uses the methods of text analysis and questionnaire survey of tourist social media travel records to understand the cognition of people in different regions about Ningxia tourism image,and tries to analyze the communication effect of Ningxia tourism image from the cognitive perspective.The text content analysis focuses on the travel notes of Ningxia on four social tourism websites,namely where to go,Ma Fengwo,Touniu and Ctrip.The questionnaire is composed of online random and targeted key groups,and the questionnaire is distributed through the relevant channels of Ningxia tourism data center and Zhejiang Hangzhou radio station,which is cooperating with Ningxia culture and tourism.According to the results of questionnaire and text analysis,the transmission of Ningxia tourism image has some effect.The continuously created tourism image of"seizing Jiangnan·magical Ningxia" is known by most investigators,but the brand popularity of "star hometown" and "wine city" is not high.The natural landscape of Ningxia tourism management departments and industries such as Yellow River,Helan Mountain and Liupanshan are recognized by most people.Minority culture and Western Xia historical culture are the most well-known tourism culture.In the cognitive survey on tourism specialty and food,the public cognition is best medlar,and for the Portuguese tourism industry vigorously promoted in recent years,the tourism industry in Ningxia has vigorously promoted the Portuguese landscape Wine and mutton know less than half of the population.In terms of "accommodation environment","local residents" and "tourism transportation",the public has a large cognitive difference,among which,the questionnaire survey has the lowest recognition of "local residents' friendly enthusiasm".Ningxia hopes to promote tourism products recognition and recognition which Ningxia hopes to promote is far from enough.In view of the weak links,this paper also puts forward some suggestions,which suggests that Ningxia should have the key target and the determination of key groups for the dissemination of tourism image.It is suggested that the social media "tell Ningxia story well" should be used,especially the social life stories with honest,warm and good quality of the people in Ningxia.