CGTN International Communication Practice In Media Convergence Era

The continuous development of mobile Internet and new media technologies has promoted the development and development of new media forms and forms of communication.The international media group,which focuses on broadcasting and television services,faces more severe challenges.Under the impact of the development of the media and mobile video,the international media group adjusted its business,adjusted its development strategy and business structure in the international communication in the media age,and accelerated the digital transformation to adapt to the new industry form.In the era of financial media,the international media landscape has changed,the communication environment has been deeply reconstructed,and the value expectation has become more diverse.All media groups in the country have adopted a transformation strategy to further strengthen their international influence.The international mainstream media CNN,BBC,etc.,have built a media-wide news platform on the road of international media development,expanded socialized and customized communication channels,created innovative news products,and distributed high quality content through multiple channels.A series of measures adapted to the development of financial media provide reference value for the international dissemination of China's traditional radio and television media.In 2009,China formulated a clearer and clearer strategic target for international communication,and accelerated the construction of an international communication system with extensive coverage,rich information,advanced technology,and an emphasis on interaction,and formed a media international communication capability commensurate with China's international status.It also proposed to integrate China's media communication capacity building into the medium-sized planning of economic and social development.In this context,the mainstream Chinese media have demonstrated a high degree of strategic self-consciousness.The CGTN,which focuses on the construction of a foreign media flagship media,began broadcasting at the end of 2016.Based on the development of international media organizations,it formed its own unique mode of communication for financial media.Grasp the opportunity of financial media,adhere to the strategic layout of mobile priority,expand the means of reporting,comprehensively explore the topic of the report,and enrich the content of the product.With a series of innovative measures,we will promote the in-depth development of international media and increase the ability of international communication and open up a new journey of international communication.Under the new characteristics of the new pattern presented by the international media in the media age,China Global TV Network,as an emerging derivative brand on the international stage,closely follows the pace of development and adopts the strategy and operating model of financial media in international communication practice.As a Chinese force that has stepped into the center of the world public opinion field,this article will outline and comment on its strategy of integrating international media communication practices,analyze its new definition of international communication,and propose strategic suggestions for its difficulties.