Research On The Mechanism Of Public Sentiment Communication In The New Media Environment

Public opinion and public sentiment are the barometers of our society,which are the important ways to show public attitudes and opinions.Compared with the traditional media era,the booming development trend of public opinions in the new media environment becomes a outstanding feature.Especially,It makes us shocked that the development trend of the public's sentimental expression in network information transmission is an important benchmark of contemporary social risk.The Communication of the public's sentimental expression makes tremendous impact on ecology and structure of public opinions.The paper considers the research on Communication,Politics and Social Psychology as the main breakthrough point,studies the mechanism and image expansion for public sentimental factors in new media transmission as well as process and features of its evolution.From viewpoint of public sentiment,the paper explores and makes research on the impact of new media Communication upon social structure and social Communication mechanism.This paper is mainly divided into three parts.First,this paper analyses the triggering factors of public emotion transmission and the methods of mobilizing public's sentiment from perspective of social psychology.Second,this paper analyzes the evolution process and the characteristic of public emotion according to the main case time nodes.Third,this paper analyses the path of public emotion transmission through the way which combines both dynamic method and static method.And this paper analyzes the comments of Internet users.Finally,this paper analyzes the positive and negative effects and social risks through the research of the public sentiment transmission of this case.In the end of this paper,it tries to put forward some strategies to guide public how to dredge public emotion and how to express rationally.Through the study,this paper conclude the following points.First,the expression of public emotion is clearly divided into the obvious part and the hidden part.The negative and obvious emotions are easily magnified in the process of transmission.Second,the formation of public sentiment is mainly composed of three aspects which includes triggering elements,public social psychology and emotional mobilization strategies.The proportion and intensity of positive and negative emotions are all influenced by media information dissemination.Third,social media plays an obvious role in emotional mobilization.The publication of authoritative information in the mass media and government media can lead to the emergence of constructive discourse in the public opinion.And it can lead the public opinion to be rational.The paper believes that the spreading of public sentiment in the case "Murderer of Loan Shark Thug after Lewd Acts against Mother" has a positive effect on the fair handling of the incident.But at the same time,there is also a negative effect,which should be judged and dealt with carefully.Government departments should build a new network of political and legal media,establish a three-dimensional communication pattern,and conduct real-time monitoring,warning and feedback to public opinions.At the same time,government should use media to guide the public to express their emotions rationally.