The Analysis Of Silk Road Family Instructions On Xi'an Radio And Television Station

“Silk Road Family Instructions”is a newly launched cultural variety show on the Silk Road of Xi'an Radio and Television Station on January 1,2018.It combines the cultural resources of the birthplace of Xi'an Silk Road,which stands out in the cultural shows of China.The program is based on family traditions but it is not only related to family traditions.Instead,it uses the family traditions as a vehicle to dedicate itself to the rich heritage of the fine traditional Chinese culture,promotes socialist values,and builds culture self-confidence.The article will conduct a case study on the “Silk Road Family Instructions” section,analyze the program in depth,and compare it with other programs of the same style in an attempt to summarize successful experiences and provide more ideas for the development of the program.Through the analysis of the Silk Road Family Instructions,the article concludes that compared with the same type of programs,the program's success lies in the unique positioning of the column,with a different perspective of development,based on multi-cultural,with an international perspective.As a conversational program,the downside is that the program's the atmosphere of the conversation is not natural,the topic talked about not quite satisfactory,and the program's view is mediocre,lacks the spirit of the critical.Besides,the excessive restrictions and obliteration of guest personal characteristics lies in this program.Judging from the ten episodes currently broadcast on the Silk Road Family Instructions,the program did not make good use of international resources,leading to a waste of guests' resources and the program was drifting away from the theme of “Silk Road”.Secondly,"Silk Road Family Instructions" is not perfect in its promotion strategy.It only focuses on the Xi'an radio and television network and the live broadcast of its own mobile app,and it has a wide audience of WeChat,Weibo,Tencent,Sohu,Youku,and iQiyi.It is very difficult to find the resources related to Silk Road Family Instructions.Overall,the column has not formed a systematic promotion strategy.