Research On Topic Strategy Of The News Digest Magazine

After 30 years of development,our country's digest periodical from germination to boom and gradually entered a stage of steady development,produced a series of excellent digest periodical including “Reader”“People's Digest””Ideas”“Maxim”“Youth Digest” “Vistastory”and so on,because of the rich in details and lively form,has been widely appreciated by the readers.But into the entire media era,new problems and challenges faced by digest periodical is clearly presented,the first is the content,the rapid development of new media weakens the digest periodical in the rich degree of advantage;Secondly,in form,including weibo microblog,blog,WeChat,Apps and other forms of media,depriving the advantages of digest periodical on lively form and easy to accept part.In addition,the homogeneity of digest periodical problem also let its uniqueness loss,coupled with the overall change of media environment,made the Printed Media faced unprecedented challenges.Under the combined influence of many factors,as a news digest magazine ta rget high-end consumer group,Vistastroy becomes one of the most influential news digest magazine since founded in 2005 step by step,despite its marketing and p ublicity strategy,as its slogan “to be the best news magazine”,“Vistastory” attach es great importance to its topic strategy,whether its cover story,or its contents inc lude the current politics,finance and economics,social,science and technology,culture,fashion,entertainment,we can say that the whole magazine involves the Topic-sele ction and Planning,and it also have many relations among the columns of the se lected topic planning,this also directly reveals the reason of why it can be the b est.Based on this,this article from the Angle of the Topic Strategy of “Vistasto ry” to analysis the magazine,sums up how can the constant reform and innovatio n in the aspects of selecting topics,in order to satisfy the audience's reading exp erience.This article is divided into four chapters,can be divided into three parts.The first part is the introduction and the first chapter,from the perspective of ma cro analysis of the current development of our country's digest magazine and the basic development and characteristics of “Vistastory”.The second part is the secon d chapter and the third chapter,from the micro-level observation on the Topic Str ategy of “Vistastory” have been published from the year 2012 to the research's d eadline(Tenth of November,2017,is the 30 th Magazine of year 2017),all is 205 issues.The third part is the fourth chapter,analysis the factors influencing the “Vis tastory” selected topic and the root of how “Vistastory” growth against trend.In the face of all media era,Print magazines is facing many challenges,undoubtedly that most of digest periodical is not attached great importance to selecting subjects,the success of “Vistastory” give enlightenment on the media to some extent,especially for news digest magazine,the Topic Strategy of “Vistastory” is also a useful reference for successful experience.