Research On T2O Mode In TV Transformation Development

Nowadays,with the rapid development of Internet and electronic technology,people's learning,work,and life are inextricably linked to the Internet.The emergence and development of the Internet has changed people's media habits.The innovation and progress of science and technology will bring people into the multi-screen era.People's strong demand for social interaction and interaction has promoted the transformation of traditional television media from politicization to popularization and from “one screen to another” to multi-screen communication.In an era when interaction is about to become a “just-needed” era,in the face of the impact of new media with instant interaction,interactive communication content and interactive media are the direction of future television media development.At present,the general multi-screen interactive transmission of television media is limited to such forms as “two micro-ends”,“shake TV” or TV self-apps.Although the elements of interaction have been increased,the frequency and timeliness of the interaction have been considered.In this way,TV media can only establish a shallow connection with the audience,and it cannot produce strong user stickiness.The operating characteristics of the T2 O model are different from those of the previous TV transition.It uses the “Internet+” thinking to upgrade the “television +” thinking in the past,so that it can attract attention and influence behavior,firmly grasp the initiative,and take the audience.Convert to users to establish deep connections.This paper will analyze the background and current situation of the transformation of traditional TV media.It will sort out the development and transformation methods of the traditional TV media transformation,combine the current trend of convergence between traditional media and new media,and analyze the new transition channels and ways in which traditional TV media will cooperate with other forms in the process of their own transformation.The appearance of the T2 O model is actually a self-renovation method of the traditional TV media innovation transformation channel.From the perspective of interactive theory,this article expounds the typical pattern of TV T2 O mode in China and its innovative performance.It focuses on the analysis of T2 O mode as a cross-domain business cooperation model.How do the two partners break their original boundaries and achieve cooperation? A win-win situation for both parties and an in-depth analysis of the effects of the T2 O model.Finally,we will combine current T2 O mode of operation and components of China's television to present its future development optimization strategies and draw up an operational model,summarizing the current status of China's TV T2 O model,hoping to add momentum to the future development of T2 O mode in China.