Cyber Security Insurance And An Empirical Study On Influencing Factors Of Cyber Security Risk Perception

At present,the rapid development of information technology,the Internet has gone deep into all aspects of people's lives,and what's emerging is the payment methods,financial transactions,and information storage methods that are increasingly dependent on the internet.At the same time,due to the openness of the Internet and the possible flaws in the information system itself,information leakage,computer viruses,and theft of electronic accounts are triggered.The security of information is increasingly becoming a problem for people.In this regard,cyber security insurance enter the insurance market.Researching the psychological mechanism of cyber security risk perception from the consumer level will facilitate the further development and subdivision of cyber security insurance,helping insurance companies to launch products more suitable for the needs of the people.This article first elaborates the definition and scope of cyber security insurance,and analyzes the basic experience of foreign cyber security insurance,then combining the current situation in China,summarizes the existing problems.This leads to an analysis of the factors affecting cyber security risk perception.By Using qualitative analysis,five psychological factors which affecting risk perception are summarized:emotional factors,heuristic deviations,overconfidence,confirmation bias,framed deviations,and then build a cyber security risk perception model.Later,quantitative analysis was used to investigate the direct or indirect relationship between the five factors and cyber security risk perception through empirical investigation.Research indicates,emotional factors,heuristic deviations,overconfidence,confirmation bias,framed deviation have a significant impact on cyber security risk perception.Among them,overconfidence is negative and the other four are positive.Finally,three development strategies are proposed for the content of the study:First,we should weaken the influence of psychological factors on product development and selection;Second,building a basic database of cyber security risks;Third,improving the supervision system of cyber security insurance.