Innovation Research On News Production Of Traditional Media Based On Virtual Reality

Technological progress is essential for the development of modern communication,every change in the communication system has a profound impact on human cognition and ways to reform the world,which poses a great challenge to the news production of traditional media.But on the other hand,it also means opportunities of innovation and development to the traditional media.In recent years,virtual reality has been widely used by various kinds of news organizations as it has the function of recurrence and immersion.As the results of the media technology evolution,VR has become a new kind of media and communication tool.The immersion character in communication method and the special interface design of virtual reality is coming into a new way to communication,which has never appeared before.By providing a vivid virtual environment,VR shows a strong capacity of creating immersive communication,it allows audiences the way to across time and space through the VR media.VR news changed the way of traditional news production.In this brand-new form of news,audiences can get a real sense of what it would have been like to experience the whole thing.At different times or in different places,the digital avatar of audiences can enter the cyberspace,same as the original real world,and feel like they are in center of news.By entering the immersive system of VR,audiences can hear,see or even touch like everything is real and they will strongly resonate with characters in the news.The pursuit of better communication effects and close connection with audiences has long been a goal of journalism.In the past time,it is hard to achieve the goal,but now it is very promising with VR in the application of news production.Despite this prepossessing outlook,the application of VR still has some obstacles,such as shortage of professional VR reporters,controversy of news content,high-cost of innovation and lack of audience interaction.To solve these problems,news medias need to find some ways on school-enterprise cooperation and launch norm-setting about journalism ethics.Mutual aid and interactive platforms are also quite important to the news industry.