Discourse Analysis Of The Network Talk Show "U Can U BiBi"

At the beginning of 1990 s,the talk show began to rise in our country,gaining the love and popularity of a majority of the audience.With nearly 30 years of development,talk show program is seeing serious homogeneity and commercialization,losing a large number of loyal viewers.In 2014,with the rapid development of online talk show,with new situations,new characteristics,new ways of expression,the audience came to shift from passive seeing to active participation."U can U BiBi" has stood out in this batch of online talk shows.Since 2014 to date,there has been more than 2.38 billion clicks,and 4.85 billion times of topics reading.What kind of words are there in a network talk show that resonates with users? What kind of discourse characteristics does the program have in the process of spreading? What is behind the words?Chapter 1.Through combing the relevant literature of talk show,it is found that the study of talk show is relatively mature,and the research on the emerging network talk show mostly stays in the phenomenon research.The author tries to reveal the ideology contained in the discourse from the text analysis,narrative discourse,style and rhetoric,interactive framework,and hopes to find out its characteristics and shortcomings through the analysis of typical cases,so as to provide reference for other programs.Chapter 2 By combing and analyzing the development of talk shows in China,it is found that television platform auditing standards are more stringent,the popularity of the Internet leads to changes in users' watching habits,and the efficiency of network production is high and fast.These three factors have led to the popularity of online talk shows.Chapter 3 The chapter is the analysis of the corpus of "U can U BiBi",mainly from the topic classification and the topic constitution.This paper selects the 88 issue of "U can U BiBi" as the sample,and makes a detailed analysis of its discourse content.Through the topic selection of each issue,this paper analyzes how each issue was deeply discussed,and how to construct the society through the topic.Chapter 4 In addition to examining the choice of discourse in the network talk show represented by "U can U BiBi",it also should be controlled from the overall style and rhetoric.Discourse style can reflect the tone of a program,to reflect how the program uses these means such as reasoning narrative,emotional rendering,common rhetoric to spread.Program is the art of audio-visual language,and the layout of the scene,body movements,film and television editing and other visual rhetoric effects are the supplement to the language expression to enrich the screen language of the program.Chapter 5This paper analyzes three kinds of interactive discourse framework of the "U can U BiBi",and the discourse of host,speaker,member of “Parliament” and guest in detail from the perspective of discourse rights and turn of speech.From this,we can see that the host no longer controls the absolute speaking power of the program,and the speaker changes his identity with the change of the dialogue context.In the interactive discourse link of the guest,this paper summarizes the interactive discourse of the program from the aspects of the right of speech,the turn of speech,and the question of interview.The audience of the program participate in the program through various channels,and the user are granted the right to speak.Chapter 6 This chapter focuses on the game between the youth subculture and the mainstream culture embodied in the discourse of the program.From the infiltration of youth subculture to traditional culture,to how to reverse the construction of traditional culture,via the game between the two,the discourse position and attitude towards this kind of talk show of our young people are reflected.