A Study On Format Transformation Of Chinese Physical Bookstore In Internet + Environment

The physical bookstores,which play an irreplaceable role in shaping urban humanistic spirit and promoting social harmony and stability,has always been regarded as a symbol of soft power of a country.However,after entering the Internet age,,affected by the impact of digital publishing? network bookstores and rising operating costs,the entity bookstore industry in C hina has experienced a serious crisis,with a massive failures.The transformation and upgrading of physical bookstores is imminent.On the other hand,in recent years,benefited from the government policy and support,some domestic bookstores have tried to the explore the different formats of the transformation,and produce a batch of well-known brands such as Library Avant-Garde,SiSYPHE,etc.Some of the formation are successful,such as the transformation from a single book store to a complex business,24-hour operation,O2 O marketing,etc.In order to straighten the transformation of physical bookstores in the current situation,it is of great significance to research and analyze the operation mode of these bookstores,and to explore the transformation direction of physical bookstores for future.The rise of Internet technology has brought opportunities and challenges to the the physical bookstore.New retail,intelligence are gradually becoming the direction of China's retail industry in the future,this paper argues that we should set out to explore the organic integration of Internet and the entity bookstore from the user's minds,symbiosis and prosperity of entity bookstores and the Internet will be beneficial to realize the benign operation and the transformation and upgrading of the entity bookstore.By analyzing typical cases,this paper argues that the bookstores should explore the integration with Internet from the user' thinking and innovate operation forms,so as to realize the symbiosis and prosperity for both of them.And next,specific suggestions are given from the following two aspects : first of all,channel integration,technology?logistics integration?marketing strategy integration should be established between entity bookstore and the Internet.Secondly,through the implementation of space upgrade,scene insight and scene building strategies to achieve differentiated development.The physical bookstore has a strong social and cultural function,and it is effective to spread the social culture and continuously contribute to the prosperity of the social culture.This paper studies the retail format innovation of the physical bookstore under the background of Internet + in order to pro vide reference for the C hinese entity bookstore which are in the predicament.