Research On The Application Of VR Scene In Physical Bookstore

Scientific and technological progress promotes the development of the industry.With the outbreak of new technology,all walks of life have tried to meet the needs of the times through transformation and upgrading,so as to seek space for development.The same is true of the publishing industry,in the face of changing digital reading habits of readers and the impact of the environment,"the physical bookstore how to take the transformation and upgrading of the road,can be in an invincible position" is the book and Book practitioners have been a topic of concern.Between these two global giants of VR layout and all walks of life to VR try and exploration trend,based on the "physical bookstore" as the research object,with the"VR scene" as the starting point,through case analysis,project observation,SWOT analysis,questionnaire investigation,literature analysis and other research methods,on the "VR application mode in the physical bookstore" and " The VR scene how to become physical bookstore future transformation of the new direction for the development" of the exploration of two issues.First of all,this paper from the three aspects of the physical bookstore transformation,VR technology development and "VR+ bookstore" attempts to interpret the VR scene applied to the era of physical Bookstore background,and the application of VR scene in entity bookstore is studied.The study found that the VR scene applied to bookstores,mainly under the cable "VR+ physical bookstore","online VR+bookstore" and online and offline integration "VR+ physical bookstore" three modes.Based on the needs of the user experience,to get through a comparative analysis of the existing "VR+ bookstore" project,the online and offline integration of "VR+ physical bookstore" application model is the trend of VR applications in the physical bookstore.Or it will become a typical model and physical bookstore restructuring and development of the new direction of "VR+ bookstore".Secondly,this article through the SWOT analysis,analyze the internal strengths and weaknesses and external opportunities and challenges to the development prospect of the VR scene in the physical bookstore,and according to the SWOT strategy matrix are constructed,with scenes of marketing theory and user experience theory summed up the "VR+ physical bookstore" the functional significance of "five benefits",which conducive to creating a fully open reading experience,physical bookstore can improve the reader's user experience,to attract users and stimulating consumption,is advantageous to analyze data and increase user stickiness,is conducive to the development to promote the integration of online and offline.Finally,in view of the disadvantages and challenges of "VR+ bookstore",this paper puts forward five countermeasures and tentative ideas based on the SWOT matrix.One is to build a VR physical bookstore aggregation platform,will all use physical bookstore space design,online platform for big data,physical bookstore scene layout,by the technology of VR 100%reduction product display and interactive 3D virtual bookstore realized by VR people interact with interpersonal elements built out of integration on the same platform,unified management operation.The two is to promote the development of cross-border competition online and offline,a large platform of cross-border cooperation joint with VR technology to overcome the technical difficulties,to facilitate online bookseller active layout "VR+ physical bookstore" a competing development reduce cost pressures,and for the further development of cooperation to characteristics.Three is to make full use of the national development physical bookstore related policy,namely,the use of the state of VR layout,support and the transformation and development of the physical bookstore guidance and support.Four is to promote the "bookstore + culture +VR+ experience" model,that is,the first is to change the old transformation conceptions,and then lead to the development of cutting-edge technology.Five is to create a good environment for the industry,namely,from strengthening infrastructure construction,training of composite talents and improve industry standards in three aspects.Through the investigation of the VR industry survey data and the physical bookstore reader habits questionnaire data statistics,it is not difficult to find that individuals have a high degree of acceptance of the VR and VR scene is applied to the physical bookstore look forward to.From my perspective that in the background of the rapid development of science and technology,with innovative VR technology continues to improve,the physical bookstore transformation concept,"VR+ physical bookstore"in the development of fusion accumulated wealthy experience,will become the new direction of bookstores and publishing industries effective transformation.This article believes that in today's era of rapid changes in technology,"VR+ bookstore" and "AI +bookstore" will become the future trend of the development of the physical bookstore.