Research On The Communication Of TV Programs In Shaanxi Dialect

This article first summarizes the development status of Shaanxi dialect television.This article also analyzes the motivation of this program and points out the unique dialect environment,audience demand,narrow broadcast and decentralization.Which are the main factors to promote the wide spread of broadcasting.After the brief introduction of dialect news,column drama and variety art.This paper analyzes three characteristics.The most important and dominant dialect of Guanzhong dialect is radiant.The representative program "Shaanxi Dialect Ring" is an example,which can explore the cultural value of Shaanxi dialect and its transmission and social value.On this basis,it explores several factors restricting the dialectal television transmission,including the geographical limitations of dialect transmission,the urgent need to improve program quality,the impact of national policies etc...It proposes solutions in a targeted maner.Television workers should insist that content is the king and they need to improve the quality,build brand column,emphasize diversified development,strengthen the dissemination of programs of new media.Therefore,the television programs of Shaanxi dialect can develop a broader space for sustainable development.