Interpretation Of The Phenomenon Of The Spread Of Local Dialect In Mass Communication In China

Not until "Aliutou"speaking Huangzhou dialect appeared on the TV screen broadcasting thenews, did people realize that the spread of dialect had worked its way into the realm of the newsfrom its mere appearance in recreation evening, movie and TV series and ordinaryTV&Braodcasting program. Confronted with such growing prosperity of the spread of dialect,both media researchers and media employees in no time responded by forming two camps---argument and counter argument. The former nodded in a positive way to the spread of dialect onbasis of existing language environment in China and advocates to popularize dialects from thepoint of view of economic benefits of media;the latter negates the phenomena in the light of themacro climate of standardization of language and characters in our country and advocates toinhibit the spread of dialect on basis of social responsibility undertaken by mass media. Accordingto the thesis, both arguments are partial and prejudiced. The thesis is composed of three parts. Part One begins with analyzing the phenomena of thespread of dialect and probes into the root of the phenomena in terms of social background ,media background add subject background;Part Two makes a panoramic view of the spread ofdialect through analyzing its latent misconceptions and subsequent negative effects;the conclusivepart , on basis of inherent characteristics of the spread of dialect and practical languageenvironment in China, roughly draws a blue print of the spread of dialect in the future and comesup with solutions to the side effects of the spread of dialect in relation to media responsibility andmedia management.