Research Of News Information Website Design Under The Multicultural Perspective

With the development of the Internet and the progress of science and technology,news information sites have become the main way for users to understand and obtain information easily,relying on their high-quality content,effective propagation,diversification and interaction characteristics and advantages.They continually provide users with immediate,real and extensive news articles,which makes up for the deficiency of the traditional news media.However,there are many difficulties in front of the development of news information websites,and the good user experience is often necessary to be provided to users under the influence of globalization.The researches of website design on news information at home and abroad mainly focus on web interaction design,visual interface design,etc.,but few was based on the habits and requirements of users from the perspective of multicultural diversity.First of all,this paper introduces the research background,analyzes the research status quo of multicultural in web design and research status of news and information sites design,thus summarizing the multicultural perspective of news and information website design research significance,and the research content and direction,forming a research framework.Secondly,this paper analyzes the relationship between multicultural and website design,combined with the research site in the design of multicultural culture mark method,from a perspective of a functional elements,the Angle of interaction styles,visual design elements of information under the multicultural perspective class website design are analyzed,and the elements of which summarizes the multicultural perspective of information website design process.Then,based on diversity of news and information website Dynamic Busan for case study,combined with the culture mark method,using qualitative research and quantitative research methods,from the aspects of function,interaction and visual culture category on the website user behavior habits and way of thinking for research,access to the user's diversified feeling and needs,according to the above the multicultural user role model of the site is determined,summarize the user's needs and pain points.Finally,in view of the user research results,according to the requirements of user role model as well as the pain points,summary,put forward improvement strategies for the website design,under the multicultural perspective improved the function of the website design,information architecture,and user task process,formed a page prototype and optimized and the visual design,and through comparing the test a paper prototype availability,from the Angle of multicultural design scheme of user satisfaction is verified,the results show that the user satisfaction was improved.This article from the perspective of cultural diversity to improve the Dynamic Busan website design,this paper expounds the site's multicultural research process,through the website user's different habits,use feeling and needs to obtain the multicultural user role model,the improved design,and completed the website in order to meet the multicultural user community the demand of the users using the site,news and information under the multicultural perspective for web design for reference.