Research On The Development Of Archival Cultural Products From The Perspective Of Crossover Cooperation

In recent years,crossover cooperation and the development of archival cultural products from the perspective of crossover cooperation have become an inevitable trend in the archival circle.The archival circle of domestic and international has also responded positively to this trend and has proposed a favorable view of corresponding policies and measures for the development of archival cultural products from the perspective of crossover cooperation,which have created favorable conditions.The development of archival cultural products from the view of crossover cooperation is a systematic project that involves a wide range of areas.It needs archives,libraries,museums,cultural centers,publishers,television stations,film and television cultural companies and other units to coordinate.This paper takes archives as the main research object,analyzes the theoretical basis and practical conditions of archival cultural product development from the perspective of crossover cooperation through literature analysis,typical case analysis,etc.,looks for possible relation between archives and other social forces,and makes an analysis of the current status,the existing problems and deficiencies of crossover cooperation and the development of archival cultural products from the view of crossover cooperation.Eventually sought to find a path for crossover development of archival cultural products for archives.This article consists of the introduction,the text,and the conclusion.The text is divided into four partsThe first part is introduction,including the definition of the related concepts such as crossover,crossover cooperation and archival cultural products,as well as the analysis of theoretical basis,including public management theory,mass communication theory,new public service theory and market-oriented theory,which lays the foundation for the in-depth study of the later text.The second part analyzes the favorable conditions and hindrance factors of the development of archival cultural products in China.On the one hand,there are favorable conditions,such as policy guidance,financial support and practical bases and achievements.On the other hand,there are also hindrance factors including outdated concepts,lagging in the construction of basic resources of archives,the lack of relevant regulations and policies,the unreasonable structure of professional talents and management training,lack of a unified cooperation mechanism and imbalance in regional development.The third part is the macroscopic ideas of the development of archival cultural products in the perspective of crossover cooperation.It mainly discusses in detail the three aspects of transformation outdated ideas,perfecting related policies and regulations,and constructing cooperation mechanism.The fourth part is the microcosmic countermeasures for the development of archival cultural products in the perspective of crossover cooperation,including three aspects of crossover development contents of archival cultural products,crossover cooperative development models of archival cultural products and communication means of crossover cooperation.The contents consist of crossover selection and integration of high quality archival resources,crossover mining and transformation of characteristic archival resources,and crossover propaganda and application of social hot spots.The models consist of research-based,design and development-based and technology-based crossover cooperative development model.The distribution means consist of make distribution brands of archival cultural products,build a crossover distribution platform for archival cultural products and make an innovation of self-distribution model of archival cultural products.