Optimization Research On Marketing Model Of ?Mechanical Research And Application?

In the market economy,besides finishing ideology and popularizing education,media institutions must have a market ability development path,especially after the rising of internet media,traditional paper media faces the threat of environment changes.In this situation,traditional paper media should adopt ? excavate and develop the profitability of advertisement proactively,which would have a profound significance for the development of traditional paper media,and would play a guiding role for the future path of the similar domestic periodicals.Meanwhile,as a form of product,the traditional paper periodicals are selected and purchased.Modern medium enterprises should not only ensure the quality of medium products,but also explore the business strategy,in order to take up their place in the fierce competition market.So periodical office should accomplish operation target,and must learn to walk by both legs:social benefit and economic benefit,which lay a good material foundation for the existence of magazine,and win the opportunity for the development and growth of magazine.In this paper,the policy and regulation about publishing industry at home and abroad,as well as the current development of scientific journal in China are all analyzed and discussed.The development history of ?mechanical research and application? is introduced.Statistics on the columns,advertisements,papers and distribution of authors of this journal from 1988 to 2015 are expounded.problems existing in the marketing process of this journal are analyzed by comparative analysis.The advantages and disadvantages are analyzed.The potential problems in management field are explored.The marketing mode of excellent journals in China is analyzed in depth.Combining with development situation of science journals in our country,the successful experiences are learnt and absorbed,the profit model which is discussed is suitable for the development of ?mechanical research and application?.On the base of original marketing mode,a more scientific and feasible marketing mode is put forward,which provide the practice direction for the research on relative topics in the future.