The Factors Influence The Intention Use Of Mobile Payment In Thailand E-commerce

As the adoption of mobile payment worldwide today,the mobile phone has become a common and empowering communication tool.Some markets are making progress toward attaining the right mix of market forces and consumer acceptance.Mobile commerce or(M-commerce)has become an important channel in today's wireless society,allowing people to purchase and pay for goods and services with their mobile devices.The adoption and use of Mobile payment services has become critical for entities involved in the mobile commerce industry in Asian countries.This paper presents the research on the factors influence the intention use of mobile payment services in Thailand E-commerce.This study attempts to analyze the impact of various variables extracted from Mobility,Convenience,Compatibility,Mobile payment knowledge,Ease of use,Usefulness,Risk,Trust,Safe to use on Intention to use mobile payment,also use a quantitative questionnaire research method to collect the responses from participants.The questionnaire was delivered to participants by an E-mail,embed it in a website,or link through Facebook and other online social media.The statistical analysis method employed in this study is using Structural Equation Modeling(SEM),researchers can specify confirmatory factor analysis models,regression models and complex path models to test all hypothesis.The results indicate that the strong predictors of the intention to use mobile payment are perceived ease of use and perceived usefulness.All respondents show that they do not care about risk when they have intention to use mobile payment services.Convenience of mobility,compatibility,and mobile payment knowledge have impacts on ease of use and usefulness.Among them,compatibility has the most significant impact on the ease of use and usefulness in survey.Specially,it proved the trust of safe to use has no significant impact on usefulness,but instead has direct impact on intention to use mobile payment services.The outcome of this research has important connotations for the improvement and development of mobile payment services in Thailand.At the end of this paper,a set of recommendation is outlined to be studied in the subsequent research.At the end of this paper,some suggestions based on research results are given for the future development of mobile payment service business in Thailand.