| With the development of society,people have to face a flood of information all the time,researchers studied the behavior of the user information has become even more rich,in particular,we tend to take the initiative to study the active information acquisition behavior.There is little research on passive information acquisition behavior which have unclear demand and uncertain direction.So far,foreign research on the information encountering is more mature.Domestic scholars have less research on information encountering,and the study of domestic mainly focuses on the definition of concepts and scope.There are few studies to explore the influencing factors of information encountering.Besides,predecessors more use of interventional research methods to study the information encountering.This paper chooses the news network of Wuhan University as the research object,and uses the non-intrusive click flow data analysis method to study the influencing factors of incidental exposure to online news.The choice of the news environment is because news encountering have become a typical way for people to get news in daily life,and the news environment is the easiest and the most frequent environment for information encountering.On the basis of previous research,this paper analyzes the use of users in the news network of Wuhan University by clicking on the flow analysis method,and explores the influencing factors of news encounters in news network.The previous research is the theoretical basis,the paper focuses on the influencing factors of information dimension,and extracts five information dimension factors such as information timeliness,information attention,information format,information location and stimulus characteristics.The results show that the frequency of high frequency of news is significantly higher than that of news with low timeliness,and the news frequency of high degree of concern is significantly higher than that of low news.In the aspect of information format,the frequency of picture news is significantly higher than that of graphic news,and the frequency of graphic news is significantly higher than that of plain text.In the information location,this paper will be the page from left to right,from top to bottom is divided into eight regions,the eight regions of the frequency of news between the significant differences between the frequency of the upper left area of the news frequency was significantly higher than Other areas.In terms of the characteristics of the stimulus,this paper analyzes whether the stimulus contains the special symbol,whether the stimulus contains the number and the length of the inscription,and finds that the frequency of news encounters including parentheses and square brackets is significantly higher than that of the parentheses And square brackets,the inclusion of numbers in the stimulus does not have a positive effect on improving the frequency of news encounters.It is also found that the long title news frequency is significantly higher than the medium-length title,short-term news frequency.This study will lay the foundation for the research of future news encountering,and prove the feasibility of applying the method of clickstream data analysis to the research of information influencing factors.In addition,the analysis of the usage of news network users is provided for the optimization and construction of news system strategy recommendations. |
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