Study On The Media Effect Of "Chinese Dream" In Taiwan

As a new national issue and guiding ideology raised by Xi Jinping,Realizing;"Chinese dream" need all the Chinese people's efforts including Taiwan compatriots.Faced with the current complex cross-strait relations,communicating "Chinese dream" in Taiwan is essential.In the process of communication towards Taiwan,Taiwan media are main channel for ordinary people to understand mainland affairs and information as"opinion leader".How does Taiwan media report and interpret "Chinese dream",not only affect the Taiwan audiences' awareness on and understanding of the issue,will also have a significant impact on the relationship between Taiwan and Mainland.Therefore,research the current situation of transmission about "Chinese dream" in Taiwan and determine the effect of media communication,not only can understand how Taiwan media report "Chinese dream" directly,but also can explore the effective strategy about how to communicate issues with Taiwan people.It is of great significance to ease up the relationship between the mainland and Taiwan,and to achieve national reunification at an early date.For that reason,this study chose ten important Taiwan Internet media,including Today news network,China times electronic version,Liberty Times net,Critical review network,etc.and selected articles about "Chinese dream" published in 2015.By utilizing comparative study and content analysis,this article analyzed the media effect of "Chinese dream" in Taiwan by comparing with the "one country,two systems".At the same time,this article used qualitative research methods to summed up the transmission characteristics of "Chinese dream" in Taiwan media.The results showed that as an emerging issue,"Chinese dream" got a good media exposure in Taiwan.Compared with the "one country,two systems",Taiwan media reports on "Chinese dream" is more positive.Therefore,the transmission of "Chinese dream" in Taiwan has achieved a better media effect.As a less political issue,"China dream" presents a good chance in the Taiwan media,for mainland people to communicate the idea of "one country,two systems" with Taiwan people.Finally,applications of this research were suggested for better communication between mainland and Taiwan,and limitations were discussed.