An Analysis Of Development Of E-commerce In Six Countries Of ASEAN

With the continuous popularization and application of the Internet,and the change of the public consumption idea.And the electronic commerce which is more convenient gets popular and a fast development.The traditional industry and distribution methods are affected.E-commerce has changed the traditional logistics mode.And to a certain extent,it has also affected and changed the whole social economic structure and economic operation mode.Benefiting from strong fundamentals,the Association of Southeast Asian Nations(ASEAN)will soon become a new focus of international e-commerce.The development of e-commerce is most obvious in the United States,the European Union and the Asian region.The Asian region receives more and more attention in recent years as its sustainable development of global e-commerce.This essay selects Singapore,Malaysia,Indonesia,Thailand,the Philippines,and Vietnam,the six most representative nations of ASEAN,to study the development of e-commerce.Owing to the development of domestic Internet,the popularity of smartphones,the development of domestic economy,the government's policy support and a series of factors,the development of e-commerce is gradually emerging in the six nations.At present,China's e-commerce market is relatively mature and there are also many domestic large-scale e-commerce platform in China.With the development of China-Asean Free Trade Area(CAFTA)and the implementation of the Belt and Road Initiative,China's domestic e-commerce giants headed by Alibaba,Tencent and Suning are entering the e-commerce market of ASEAN as well.This essay will analyze the present situation and main problems of e-commerce in ASEAN,discuss the impact that the emerging e-commerce brings to the traditional industry,and put forward the lessons to China based on the prospects and development trends of ASEAN,the cooperation between China and ASEAN and the experience on e-commerce development innations such as China.