Research On The Formation Mechanism And Discourse Of Network Collective Action

With the rapid development of Internet technology,the collective action is gradually combined with Internet therefore network collective action is generated and becoming more and more diversified.Western researchers divide network collective actions into two types:"online" and "offline".People in western countries take more"offline" actions while Chinese tend to take "online" actions during collective expression.As an important public opinion event in early 2016,D8's expedition is undoubtedly one of the most influential onlinecollective action.But such a behavior is not accidental.A careful study not only can find itssource from several earlier"break-the-bar" actions,but also can explore its causes from the organization andmobilization of the action and in broader scenery,cross-strait relations.Firstly,this article takes Smelser's "value-added theory" as the basic framework to analyze the formation mechanism of "D8's expedition".Secondly,the research,usingcontent analysis and text analysis of Tsai Ing-Wen's Facebook,explores the demands and emotional tendencies of participants in the expedition.The study finds outthat the Internet users in mainland China can basically follow the requirements of the organization whenpostingcomments,showing a more moderate and rational,polite and courteous attitude.At the same time,the comments show strong nationalist narrative,revealing their complex feelings towards the Taiwan question.Finally,combined with the above results and interviews with people on both sides of the strait,this paper concludes that the collective actionnot only greatly inspired the expression of the national identity and national concern of mainland internet users who show their firm belief of inviolability of national interests in an humorous way and in the form of grand carnival,but also provide a possible alternative for grassroots community communication across straits.But such an expression is not enough for improving cross-strait communication.On the one hand,we hold the bottom line of our nation and view cross-strait media events rationally,on the other hand,we should avoid strong words of aggression during dialogue and try to locate issues of common concern to exchange opinions.Only in this way can we build a good discourse operating environment,narrowing the cognitive and attitudinal differences andmaking cross-strait dialogue less carnival and more normalized.