Research And Implementation CRM System Of The FMCG Industry In Mobile Internet Environment

"Internet +" is an innovative development of the Internet 2.0 under new forms and new formats.It is an evolution of the Internet form a knowledge society driven by innovation of 2.0."Internet +" represents a new form of economy that fully optimize and integrate the role of the Internet in the allocation of production factors in the depth of the Internet innovation into all areas of economic integration in the community,improving creativity and productivity of the real economy,a more extensive Internet infrastructure and implementation tools of a new form of economic development.FMCG enterprises to implement mobile CRM systems,to let sales staff understand the benefits of using mobile CRM brings mobile CRM breaking the previous e-mail,phone calls,work restrictions only at a fixed office environment,truly go go out and find new customers and leads,but be able to query customer information stored anywhere in the enterprise systems,its capability in the face of customers,strengthen relationships with customers.For information problem exists FMCG industry,the paper FMCG enterprise business processes conducted in-depth research and study,the use of Internet-related technology,refinement FMCG business processes and management,and optimized.System Manage system uses the currently very mainstream J2 SE architecture platform,using B / S architecture,combined with open-source MVC design pattern and MY SQL database design and implementation.Mobile client application to Android and Android platform,using HTML5 and CSS technology research and development.Mobile FMCG CRM management system from another dimension of FMCG business process management,further improve the management and marketing capabilities for enterprises.The main work:(1)FMCG enterprise CRM business processes in-depth analysis and optimization,reconstruction of the FMCG enterprise CRM business processes,adding the car sales,the cost of real-time reporting to visit a number of function points.(2)carding and improve the optimization of FMCG sales staff and related customer relationship model,increase the customer relationship ma intenance of channels,improve customer satisfaction for financial services.(3)the use of Internet-related technology to achieve a stable and reliable applicable to FMCG companies CRM management system to improve the level of corporate information.Through the realization of this paper test the system to achieve the FMCG enterprise CRM mobile Internet environment management system,reasonable system design,to achieve the intended function of the project design requirements and other objectives,to improve the FMCG business CRM and sales efficiency and customer service levels,the development of FMCG industry has a positive effect.