Research And Design Of Data Mining In Mobile Phone Business Platform

With the continuous development of Internet technology,As a new business model E-commerce business becomes high efficient,low cost and without restrictions of space and time.And this kind of business model is the most needed in business activities of enterprise.Unfortunately,the rapid development of E-commerce also led to many problems.Nowadays,all enterprises face a common problem,it is that despite the considerable large amounts date that E-commerce system collect,but valuable information is only a small part.How to effectively carry out and organize useful information from the mass and gain something that beneficial for business operations and improve the competitiveness is the focus of the issue waited to be settled urgently.Data mining technology is born to solve the above problems,it provides technical support for data mining system.Data mining is the application-oriented,and only data mining technology is applied to large and complex data,the research value of data mining technology can get the best embodiment.With the development of E-commerce,more and more enterprises start online trading.Ecommerce site's server logs,the background database,as well as customer-related data such as a large number of transactions contained large amount useful data resources which is utilizable.No doubt that e-commerce is the best application of data mining,and object-oriented data mining is a typical application of Web mining.Through mining the Web logs,such as the customer's visit to conduct the visit frequency,browse the contents and time,extracting the relevant information of the customer,the data of customer's access can be change to powerful evidences for develop business strategy and manage strong customer relationships from the potential,implicit,cleaning,processing.Then achieve the true value of E-commerce activities based on the Web.This paper first analyzed the present situation of electronic business,include basic business e-commerce sites,studied in data sources and data mining technology.then analyzes the J2 EE and.net two platform development technology to construct the web application framework.then analyzed the electronic commerce and data mining on the basis of building a data mining system framework for electronic commerce.Finally analyses the application of data mining technology in e-commerce,and specially chosen in e-commerce web site design,relationship management,network marketing and so on three aspects has carried on the detailed analysis,set up an e-commerce sites which intergrate financial system,production scheduling system,online ordering system,customer service system,statistical analysis system.The system according to the needs of modern enterprise scientific management,combined with the characteristics of the mobile phone industry,established a modern mobile phone companies operating characteristics,meet the mobile phone sales of major business functions,The system combine relationship management in data mining and network marketing technology together to design the personalized recommendation system,and other functions,with computer as the tool of the electronic commerce system,implementation of mobile phone product management,inventory management,supplier management and sales management,and other real-time monitoring,control,analysis of the integrated system.It is organic fusion of all kinds of mining technology in the electronic commerce system,electronic commerce has become more and more efficient and practical.