| With the continuous improvement of our national economy,people's living standard is also improving.The perfection of the vacation system and the improvement of the communication technology also promote people to take an active part in the tourism activities.At present,people have regarded tourism as a very important leisure way.From the relevant literature in recent years,it is found that most of the research on tourism consumption behavior in the tourism academic circle focuses on tourism spatial flow,tourism motivation,tourism destination choice,post-tour behavior intention and other aspects,and there is almost no research on inter-generational stratification involving college students.Based on this background,this paper conducts a research on inter-generational stratification of tourism consumption behavior of college students under the guidance of inter-generational theory,summarizes the differences of different inter-generational groups in tourism consumption behavior,and discusses the travel behavior characteristics of college students of different generations.With different social environments and different growing backgrounds,inter-generational groups have different group characteristics in terms of values,consumption preferences and behaviors.In this paper,domestic and foreign tourism consumer behavior related literature review and inter-generational theory related research as the basis of this paper,clarify the research ideas and research framework of this paper.The research objects are college students born in the 1990 s and the 2000 s.The research data are mainly obtained by means of questionnaire survey,and then the differences between the two generations in tourism motivation,tourism decision-making,tourism consumption characteristics,and influencing factors of post-travel satisfaction are analyzed.Through the cognition of differences,the tourism consumption market can be divided from a new perspective,and personalized tourism products and customized tourism services can be provided to different inter-generational groups.This paper takes the potential tourism consumers of college students in Lanzhou city as the research object,and mainly explores the following two basic questions based on the phenomenon of inter-generational difference: first,are there significant differences among tourists of different generations in the four aspects of tourismmotivation,pre-tourism decision-making,tourism consumption characteristics,and post-tourism satisfaction factors? Second,in view of the similarities and differences between tourists from different generations on the above four issues,what kind of targeted marketing methods should tourism practitioners adopt to fully release the potential of tourism consumption and promote social consumption? This paper takes potential tourists--college students as the research object,analyzes the data through spass20,and conducts an empirical study by using the independent sample T test,and draws the following conclusions: there are indeed significant differences among different generation groups in tourism consumption motivation,tourists' decision-making behavior,tourism consumption characteristics,and influencing factors of post-travel satisfaction.Finally,based on the results of empirical research,this study puts forward corresponding Suggestions for the tourism market and summarizes the limitations of this study. |
