| With the continuous improvement of national economic level,people's consumption concept has also changed a lot.Among them,many of the college students have strong willingness to travel.In order to increase their knowledge and broaden their horizons,it is a very common phenomenon among the contemporary college students to "travel on the go".Compared with other consumers,the characteristics of college students are more obvious,they also have more time and energy to travel.Nowadays,most college students have no income source and rely on their parents' support.Although they have part-time jobs,scholarships,Bursaries and other channels,their consumption ability is still limited.Therefore,the application of various cost-effective and functional travel apps has become their first choice for travel.This paper discusses in detail the characteristics,classification and relationship of College Students' tourism consumption behavior and new media.Through the sorting of relevant literature in the early stage,this paper summarizes the characteristics of College Students' tourism consumption behavior in the context of new media,designs the investigation procedure and questionnaire,and further studies the characteristics of College Students' tourism consumption behavior in the context of new media through data sorting.This paper analyzes the basic information of the interviewees,the current situation of the use of new media,and the impact of new media on the interviewees' tourism behavior.The main conclusions of this paper are as follows:(1)with the continuous development of the Internet industry,college students have become the main users of many new media apps.Compared with traditional marketing models such as travel agencies,the network has become an important way for them to obtain tourism information.Therefore,the newmedia app should take the characteristics of College Students' tourism consumption behavior as the starting point,and carry out targeted publicity and promotion.(2)The government,universities and tourism enterprises should make full use of the channels of network and new media to release tourism information and promote the development of College Students' tourism market.Specifically,it includes: establishing an interactive communication platform for college students' tourism,fully understanding the tourism needs of college students;making personalized travel routes and plans for college students according to their needs;considering college students' ability to accept new things,they can use the latest science and technology to display scenic spots. |
