Research On The Motivation And Behavior Of Gay Men Using Social Media

In a society dominated by heterosexuality,homosexuality has always been marginalized,with relatively limited space for making friends and living,and difficulties in self-identification and social identification.Social media provides a virtual online dating platform for gay men,enabling them to know more about their community through more ways,and to make friends and seek recognition through different online means.Considering the group of gay men and lesbians in the media use of motivation,there are large difference between habit and behavior characteristics,so this paper will research scope narrowed to gay groups,through the depth interview method,network ethnography and the analysis of the literature analysis,the male with the use of social media users motive,use of behavior and gay problems existing in the use of social media platform is analyzed,such as,in turn,suggest improvements,in order to better regulate gay social media development.The study found that the emergence of gay social media has provided a new communication channel for gay men,breaking the limitation of single friendship.Through male with social media,basically met the gay groups of physiological,safety,social,respect,self five levels of demand,and opened up a buffer zone between the mainstream culture and subculture,promote the equal dialogue between the two sides,but male and there are still some problems in the development of social media,too much attention to meet lower level needs,demonstrate a identity,the background image with the front desk to the identity of the fault led to the illegal behavior is difficult to regulate,foreground and background regions under the misalignment of excess and group performance and so on,aiming at these problems,from reading guide users demand,implementing content drainage,intensify supervision gradually improve the content of ecological,perfecting the reporting mechanism to guide public opinion towards healthy,pay attention to the ideological guide ascending user media literacy four aspects put forward Suggestions for improvement.