Research On "Stigmatization" Of Media Images Of The Elder

With the development of aging society in China,whether it is reports from traditional media or new media,there is more and more news about older groups and the public has paid more and more attention to the elderly group.Among these news,online news has become the main way for the public to obtain information because of its wide audience and fast dissemination.Judging from the related reports on the Internet,the hot news of the elderly group has continuously emerged,and more and more cases have caused widespread discussion in the society.The elderly group has received more and more social attention.The media image of the elderly is stigmatizing.As a powerful new media platform that has developed for more than ten years in the Internet,Weibo has settled in the news media and formed an independent news section.News information has three characteristics: "short,flat,and fast." Weibo has powerful information dissemination and social influence that cannot be ignored.To a certain extent,Weibo,as a social platform,has a certain propensity for its communication.I mainly use the random sampling method to select the Weibo platform to enter the media's news reports and information about the elderly.I use text analysis,case analysis,data analysis and other research methods to conduct sample analysis from various aspects such as title,content,image construction,etc.I found that the media image of the elderly group in Weibo,a powerful new media platform,is negative,and the media reports of the elderly group on Weibo platform are stigmatizing.Through the analysis of the content of related reports,I found that the media reports on elderly groups in Weibo,especially the "tagging" and "exaggeration" of negative reports,andthe choice of topics related to elderly information reports,the audience was "carnival" Emotional vents and irrational speech expressions have an inescapable role in stigmatizing the image of older groups.I propose corresponding solutions based on the public opinion effect and social problems caused by the negative reports of the elderly groups on the Weibo platform for reference.The first part of this article sorts out and summarizes several types of controversial topics and reporting trends in China's "age-related" news reports in recent years.The second part of the article focuses on the analysis of the characteristics of the image of the elderly and the media coverage of the Weibo platform based on young audiences.The third part of the article studies the social problems caused by the negative media image of the elderly group,which leads to the prevalence of bad habits and the damage of the image and identity of the elderly group.TThe fourth part of the article analyzes the causes from society,the media,and the elderly group based on existing research.Finally,I propose corresponding solutions.