Research On Media Image Of College Teachers In Media Weibo

With the continuous development of society,the emphasis on education is getting higher and higher,and college teachers have become a hot topic,because college teachers are responsible for teaching students knowledge and life guidance.The burden of setting an example,so society is paying more and more attention to a group,but in recent years,the media images of college teachers have mostly spread as negative images,such as university teachers' academic fraud,sexual assault on students,etc.With rapid development,people can learn more news through the Weibo platform.The events of college teachers reported by the media Weibo also have a certain impact on people's understanding of this group.This article selects the most representative Weibo of the People's Daily,Weibo of the Southern Metropolis Daily and the official Weibo of China News Network from three different modules of mainstream media,urban media and Internet media.It is published between 2014 and 2020.Weibo as a research text,researches on how official media Weibo constructs the media image of college teachers and presents their tendencies,and finally summarizes the reasons for this situation and suggestions for improving this situation,hoping to improve the media image of college teachers in the future.Shaping has some meaning.The first part is an introduction,which mainly describes the research background,research purpose and significance,and research status.The second part mainly organizes a large amount of data about the image of university teachers in the three major media microblogs,from the number of reports,the theme reproduction,and The tendency reports are analyzed;the third part is mainly based on the second part,and the characteristics of the media image of college teachers are summarized;finally the fourth part analyzes the reasons and suggestions for the situation of college media image.