A Study On The Impact Of Achievement Motivation On College Students' Intention To Entrepreneurship

With the reform of the market economy system and the increasing number of college graduates year by year,China's employment market has become saturated,developing innovative entrepreneurship,encouraging entrepreneurship,and absorbing employment have become important drivers of China's economic development.College students have a good knowledge reserve and are the main force of the national innovation and entrepreneurship.The government departments have adopted a number of measures to promote the entrepreneurship of college students.Has certain practical significance.The purpose of this study is to analyze the impact of college students 'motivation,entrepreneurial cognition,and entrepreneurial support on entrepreneurial intentions,and make recommendations to improve college students' entrepreneurial intentions.First,summarize the research framework of this paper by research background,research significance,research content and methods.Then the concepts of achievement motivation,entrepreneurial cognition,entrepreneurial support and entrepreneurial intention are defined,and related theories are sorted out.Secondly,on the basis of hypothetical deduction,the research model of this paper is constructed,and the function path that influences entrepreneurial intention is innovated from the perspective of entrepreneurial cognition and entrepreneurial support.Through statistical analysis,the conclusions of this study are drawn:(1)Achievement motivation has a significant positive impact on entrepreneurial intentions;(2)Entrepreneurial cognition and various dimensions of entrepreneurial preparation scripts,entrepreneurial willingness scripts and entrepreneurial ability scripts are all related to entrepreneurial intentions Significant positive impact;(3)Achievement motivation has a significant positive impact on entrepreneurial cognition and various dimensions of entrepreneurial preparation scripts,entrepreneurial willingness scripts and entrepreneurial ability scripts;(4)Entrepreneurial recognition and three dimensions of entrepreneurial preparationscripts,the entrepreneurial willingness script and entrepreneurial ability script play a part of the intermediary role in the impact of achievement motivation on entrepreneurial intention;(5)Entrepreneurial support plays a positive regulatory role between entrepreneurial ability script and entrepreneurial intention.Finally,the results of the data analysis are discussed.At the same time,the government,colleges,families and college students are the four main points of view to provide suggestions for improving the entrepreneurial intention of college students.