Research On Tourism Development Path Of Marathon In China Under The Background Of "One Belt One Road"

With the development of China's economic transformation,sports industry as a new industry is an indispensable force to promote economic growth.How to make full use of the opportunities of the times and the new value judgments and standards of the whole society in the context of the new era,establish clear objectives for the development of the sports industry,build a reasonable system,and promote the rational and orderly development of the sports industry,it is worth thinking about how to become the backbone of economic development.Since the conception of " One Belt One Road " in 2013,it and sports events and tourism promote each other,so that China's marathon event tourism usher in a new historical opportunity."Belt and Road" is guided by the idea of combining introduction with going out,and follows the principle of cooperation through consultation,joint contribution and shared benefits,in particular,the "five links" principle: policy communication,facilities connectivity,unimpeded trade,financial and people-to-people connectivity makes the marathon tourism development path more clear.In addition,the " One Belt One Road " also stressed the need to strengthen open cooperation in innovation capacity,so as to form an open pattern of interaction between the sea,land and the outside world,and mutual benefit between the east and the West,the " One Belt One Road " initiative has brought unprecedented opportunities for the development of marathon tourism in our country,as well as facing enormous challenges due to the complexity of the current world situation.This paper takes the "One Belt One Road" initiative as the background,takes our country's current marathon race tourism as the research object,and comprehensively uses the methods of literature review,logical analysis,etc.,on the basis of the existing research,this paper summarizes the basic situation of China's marathon event tourism,analyzes the opportunity of development and the current situation of China's development,and puts forward the feasible development path.The following is the research content of this paper:First of all,take our country's marathon event tourism as the object,on the basis of analyzing the domestic and foreign research present situation and the development opportunity,through SWOT analysis,the advantages,disadvantages,opportunities and threats of China's marathon tourism development are summarized.Then according to the analysis through the internal and external factors to determine the development path.In the end,the following conclusions and suggestions are drawn: At present,the advantages of the development of China's marathon tourism in the context of " One Belt One Road " are far greater than the disadvantages,the advantages are dominant;opportunities and challenges coexist,therefore,in formulating development strategies,we should give full play to our advantages,increase investment,improve and overcome the factors of backward infrastructure and low service level,and grasp the post-olympic effect of the Beijing Olympic Games and the opportunity of the Winter Olympic Games,increase competitiveness for marathon travel.At the same time,we must overcome the threat of the international market,and lack of talent,make full use of opportunities,clear objectives,increase brand publicity,improve independent innovation capacity,improve infrastructure.