Research On The Internationalization Development Path Of Chinese Table Tennis Under The Background Of Belt And Road

In September 2013,President Xi Jinping proposed a major strategic concept of “One Belt,One Road”.In March 2015,the National Development and Reform Commission and the Ministry of Foreign Affairs jointly issued the “Vision and Action for Promoting the Construction of the Silk Road Economic Belt and the 21 st Century Maritime Silk Road”.The “Belt and Road Initiative” officially entered the full implementation phase.Under the "One Belt,One Road" initiative,the cultural exchanges and cooperation in the goal of "people's hearts and minds" provide an opportunity for the development of China's dominant sports culture.How to rely on the “Belt and Road Initiative” to fully enhance the influence of sports culture and realize the external communication and promotion of the dominant sports culture in the country is an important issue in the new era of sports work.Based on this,this paper takes the development path of Chinese table tennis project internationalization under the background of “Belt and Road Initiative” as the research object,and discusses the table tennis project through literature,logic analysis,Delphi method,SWOT-AHP analysis and other research methods.The practical significance of international development,and on the basis of qualitative analysis of the internal advantages and disadvantages,external opportunities and threats of the international development of table tennis projects,the SWOT-AHP quantitative model of the international development strategy of China's table tennis project is constructed.Determine the internationalization development strategy and implementation path of the best and most effective table tennis project.The main findings of the study are as follows:(1)The main advantages of the international development of table tennis projects are the broad mass base advantage,the advantage of table tennis competition,the advantage of table tennis human resources,and the advantages of table tennis super league;the main disadvantage of the international development of table tennis is the table tennis market.The low level of chemistry,the low degree of professionalization of table tennis,the serious outflow of table tennis talents,and the single content and mode of communication;the external opportunities for the international development of table tennis projects are mainly represented by the “Belt and Road” initiative,the support of sports policy,and table tennis.The international market of the project is broad,big data + new media help spread;the external threat of the international development of table tennis projects is mainly reflected in the deliberate restraint of the ITTF,the strong rise of countries such as Japan and South Korea,and the low cultural recognition of table tennis projects.The geopolitical hypothesis is rampant.(2)Based on the SWOT-AHP quantitative model analysis of the international development of table tennis projects,it is believed that the advantages of international development of table tennis projects in China are greater than the disadvantages and opportunities are greater than threats.Therefore,SO should be developed with the combination of external opportunities and internal advantages.Therefore,the international development practice strategy of table tennis projects should start from the aspects of transforming the promotion concept,strengthening the promotion foundation,improving the promotion mechanism,and innovating the communication form,and comprehensively improving the work efficiency and quality of the international promotion of table tennis projects to promote the table tennis project.The rapid spread and development around the world will enable the healthy and stable development of the world table tennis.