Research On The Current Situation And Optimization Strategy Of The Marketization Development Of Fighting Sports In Shanghai

With the promulgation of Guofa [2014] No.46 and Guofa [2019] No.43 and other documents,the fighting movement has continued to grow and develop in a favorable policy situation.In recent years,the marketization and professionalization of combat sports have developed rapidly.At present,the market-based development of Shanghai's combat sports has made major achievements in professional combat events,the Shanghai Urban Amateur League,the Shanghai Youth Boxing Championships,and national competitions.The market-oriented development of combat sports has long-term significance for unlocking the potential for consumption,increasing the well-being of people's livelihoods,and promoting social and economic growth.The lack of comprehensive talents and the lack of comprehensive development platforms.Therefore,this article takes the Shanghai combat sports market as the research subject,and uses the literature method,expert interview method,data collection method,and mathematical statistics method to explore the development status of the marketization of combat sports from a combination of theory and empirical methods.Optimization countermeasures and development suggestions.By analyzing the current development situation and development environment of the Shanghai boxing sport market,the following conclusions are drawn:(1)Compared with foreign combat sports markets or other domestic projects,the Shanghai combat sports market is still in its early development stage.There is still huge room for improvement in the humanistic background,organizational management system,operating model,profit model,and guarantee system of the market-oriented development of combat sports.(2)At the macro level,the social,policy,and cultural environment of the market development of Shanghai Fighting Sports is relatively good,laying a good macro social foundation for it,but there is a sports management system,social and cultural atmosphere,and legal policies implemented The effect and other aspects need to be further improved.(3)At the meso level,Shanghai 's combat organization,competition activities,nationalization of combat sports,marketization,and other aspects provide realistic guarantees.However,there are problems in the meso level that require sports organization standards,combat events,and brand building.Improvement and governance.(4)On the micro level,the Shanghai Fighting Movement's consumer base,mass demand,participation channels,brand building,and mass satisfaction are generally satisfactory,but there is still room for improvement.On the basis of theory and empirical research,this research proposes targeted optimization strategies and development suggestions for the market development of Shanghai Fighting Sports.The performance is as follows: On a macro level,the Shanghai Fighting Market should start with the construction of a "three-wheel drive" management model,improve the implementation of the supporting policies Start with facilities and other aspects,and form the coordinated development of multiple subjects such as government,society,and market.At the meso level,the Shanghai fighting sports market should regulate and develop the Shanghai fighting sports market from the aspects of standardizing management standards and creating localized fighting events.At a micro level,the Shanghai fighting market should conform to the development trend of the Internet economy and provide diversified forms of fighting project participation to meet the diverse needs of the masses.