Current Situation And Marketization Of Domestic Fight Events Strategy Research

Since the National Sports Commission launched the "Wushu confrontation project" pilot in 1979,martial arts fighting events began to sprout.After nearly 30 years of exploration and development,martial arts fighting events have opened the road of commercialization and market-oriented operation.The five-year plan for the development of Chinese martial arts(2016-2020)clearly points out: take Sanda project as the breakthrough point,develop the commercial competition of Wushu project,stimulate the market vitality,build Sanda,ultimate fighting,free fighting,Thai boxing and other commercial events,cultivate competitive and international influence of well-known brand commercial events.This not only provides a broad field and strong policy support for the development of domestic fight events,but also clarifies the direction of professionalization and marketization of fight events.This paper analyzes the present situation,characteristics and operation of fighting events in China by means of literature,expert interview,video observation,questionnaire and mathematical analysis,in order to provide theoretical basis and feasible countermeasures for the benign development of fighting events in China.The study concluded that:1.compared with foreign brand events,domestic events lack professional operation team and marketing concept of scale development.2.the holding of domestic non-commercial events,mainly sponsored by the Wushu Sports Management Center,non-profit events hosted by various places,the participation of the crowd is limited,the audience participation is low;the rest are mainly C kinds of events,the scale of the events is limited.The radiation range is small and the period is short.3.the domestic fight events are mainly concentrated in the traditional martial arts areas and the eastern coastal areas,the local government relaxed or cancelled the approval policy,accelerated the marketization process of these fight events,and created many large brand events such as "FF win the world "," Kunlun decision "," Wulin Feng" and "the glory of the Warriors ".4.the development of fighting competition marketization,the core is to let the public identify and stimulate their consumer demand.Learn from the operation strategy of foreign combat events,professionalization,marketization.This paper introduces the packaging strategy of mature competition rules,displays the violent aesthetics of competitive confrontation items from the angle of marketing,highlights the characteristics of Chinese martial arts soft techniques,promotes the market-oriented development of domestic fighting events,and gradually connects with international fighting events.The main recommendations5.fight competition marketization can not only be located in commercial,but also pay attention to its cultural nature,in order to create a flesh and blood competition brand.