Research On The Operation Of Xi’an Stadium In The Perspective Of Marketization

The realization of the goal of the 13 th five-year plan is a result of deepening reform of the socialist economic system.In recent years,the sports industry has played a positive role in the entire national economic system.Sports resources are the basic material foundation of sports and industry development,and the configuration of sports resources directly influences the future of sports industry.At present,the sports industry related consumption has become an important part of economic growth,and an important place for people to engage in sports activities is definitely sports venues,sports venues and sports hardware guarantee and prerequisites for the development of relevant industries.Therefore,the rational allocation of the resources of sports venues is the most important to promote the development of sports.The 13 th five-year plan of the development of sports in Shaanxi province offered to innovate the way of sports venues."Planning" stressed to speed up the stadium the separation of ownership and management rights,actively introduce advanced modern enterprise management system,improve the efficiency of operations;We will improve the system of public welfare activities for sports venues and handle the government’s purchase of public welfare services for sports venues.We will further improve the supporting facilities,broaden the service sector,improve the complex operation capacity of large sports venues,and improve operational efficiency.In the face of people more and more big sports demand,sports venues status that more and more nervous,in order to more fully reasonable improve the utilization rate of venues to promote the sustainable development of sports facility resources,this paper analyzed about the present situation of xi ’an sports facility operation,from the perspective of market find xi ’an sports venues,especially on the operations of many problems,and put forward countermeasure and the suggestion of efficient operating sports venues.The discussion and research on such problems are more important for the development of sports industry in China.Mathematical analysis,this paper uses the data access logic reasoning,case analysis and other research methods,stick to the "market-oriented perspective of xi" an operation of sports venues,"this one theme,draw extensively at home and abroad under the condition of marketization of stadium management and operations research,in-depth analysis of current situation of the development,summarize experience and lessons,recommending opinions,the relevant conclusions.Stadium operations research,will cause including the current operation of the sports venues,the problems existing in the operation process,and how to reasonable to solve these problems.This has formed a "market view of the sports venues in xi ’an city," which has a very important social economic value and practical significance.In this paper,starting from the related theory of marketization,the discussion about the present situation of xi ’an stadium operations,it is concluded that xi ’an sports venues on the problems existing in the operation,it is the contradiction between economic benefit and social benefit;Second,the financing channels are not open,and the stock of assets is dead rather than alive.Third,the problem of low efficiency and low utilization of the design and design of the venue is not very close,the scientific level is not high,and the utilization rate is low.Fourth,the management idea is old,the operational level is not high,and the level of openness to the public is limited.Fifth,there is a lack of efficient maintenance and timely updating of reform measures.Sixth,the development level of the national economy and the influence of public sports consumption consciousness on the sports market.Seven is a lack of sound asset assessment mechanisms;Eight is the operation of the sports arena lacks the professional operation management personnel and so on.In view of the existing problems,this paper puts forward the following countermeasures and Suggestions: first,scientific planning and construction of large sports venues;Second,the idea of sports venue management is constantly innovating and focusing on the comprehensive development of venues.Third,we will raise the level of research and development of science and technology and improve the construction of regulations and policies under market operation.Fourth,we will reform and innovate the management system for the management of innovation.Fifth,we need to clarify the relationship of property rights and broaden channels for financing.Six is to change the traditional management and management model of sports venues and introduce a new management team.Seventh,we will actively open up to the outside world and move on to the market.Eight is the establishment of a scientific service quality management system;Ninth,we will introduce the concept of "sharing" and promote the marketization of sports venues.