Study On The Limitation Factors And Motivations Of White-collar Women's Sports Tourism In Shanghai

With the development of economy and the change of people's concept,sports tourism,as a new project,has been developed rapidly in our country.White-collar women bear the dual responsibility of family and work,facing the double pressure from life and work,so that they urgently need to find a way to release the pressure,for white-collar women who like to pursue trends and challenges,sports tourism can be very good to meet their needs.Therefore,it is very necessary to understand the current situation,motivation and limitation factors of this group's participation in sports tourism and promote the development of sports tourism.This research uses research methods such as literature and questionnaires,based on self-determination theory and leisure restriction theory,and combined with the actual situation of white-collar women in Shanghai to make questionnaires to investigate and analyze the status and restrictions of Shanghai white-collar women's participation in sports tourism.Factors and motivations,explore the different ages,education levels,working hours,average monthly income,marital status,industry,the nature of the unit in the constraints,motivation differences and the impact of constraints on motivation.The main conclusions of this study are as follows:First,Most female white-collar workers in Shanghai choose leisure and fitness sports tourism when participating in sports tourism.The average number of times they participate in sports tourism every year is short,and each time they participate is short,and most of them choose to participate with friends on Saturday and Sunday.The average consumption on sports tourism Not high.Secondly,the limiting factors for female white-collar women in Shanghai to participate in sports tourism are facilities,lack of interest,interpersonal,lack of time,lack of understanding and their own 6 items,among which facilities have the largest restrictions and the smallest restrictions on themselves.Different ages,working hours,and average monthly income There are significant differences in the restrictive factors of the industry,and there are no significant differences in the restrictive factors of different education levels,marital status,and the nature of the unit.Third,the motivations of female white-collar women in Shanghai for participating in sports tourism include internal motivation,integrated regulation,identity regulation,introverted regulation,external regulation,and non-motivation,of which identity regulation has the largest impact and non-motivation has the smallest impact.Different ages,education There are significant differences in motivation in terms of degree,working hours,and industry.There are no significant differences in motivation among different average monthly incomes,marital status,and the nature of the unit.Fourth,When Shanghai Female White-collar Workers Participate in sports tourism,they lack interest,their own negative influence intrinsic motive,their own negative influence conformity adjustment,lack interest negative influence conformity adjustment,inner adjustment,positive influence exterior adjustment;Lack of interest,self,and understanding had no positive effect on motivation,while facilities,interpersonal relationship and time had no effect on motivation dimensions.Based on the above results,this article puts forward the following suggestions: First,design and launch sports tourism projects based on the actual needs of whitecollar women's participation in sports tourism;second,identify the main factors restricting white-collar women's participation in sports tourism and weaken as much as possible And the impact of this factor on them;third,Refine the sports tourism market and design sports tourism products suitable for different types of white-collar women;Fourth,find out the limiting factors that affect the motivation of white-collar women to participate in sports tourism,and purposefully help them avoid this factor as much as possible to improve their motivation to participate in sports tourism,and target different motivation groups Take a different strategy.