Excellent Education Business Plan

Entering into the 21 st century,people are facing unprecedented challenges with the globalization and intelligence development.To take up the challenges,education is the most essential motivation to make the progress and development of human.In particular,the quality education in the primary schools is vital if we want to promote the innovation and the talent development in order to realize our great “China dream”.Peiying education provides innovative education in terms of both academic and quality perspectives,mainly to the primary school students in the community.According to the business proposal format,firstly,I will introduce the background and research method of the project,then describe the business scope and service advantage in detail.Secondly,I will briefly analyze the current market competition situation in training industry by deploying the following methods: PEST Model,Michael Porter's Five Forces Model.Therefore,I identify both opportunities and threats from the external market and also combine both Peiying Education's internal advantage and disadvantage by SWOT model in order to plan market strategies.On this basis,I will also deploy the method of STP Market positioning theory and 7Ps marketing theory to analyze the product,price,sale channel,promotion etc.to plan marketing strategy and marketing tactics to build up the branding gradually.Meanwhile,I also analyze both the organizational operation and finance in Peiying Education.I finalize the organizational chart and plan the Human Resources talent strategy,including talent selection,people development,talent engagement and talent retention.Moreover,I forecast the cost/revenue and also analyze NVP investment index to verify the feasibility of Peiying Education development.Finally I conduct qualitative risk analysis and plan the strategy in terms of five risk perspectives,including policy,market,operation,management and uncertainty.According the detailed analysis,I refer the empirical analysis of Jiangmen market to confirm the business development model of Peiying education: we refer both the domestic and overseas excellent primary schools as the benchmark,and we also absorb the successful education experience validated by the market.We start up the project into the primary schools within "the last kilometer" community while introducing the innovation education experiential model in order to resolve the current most painful education problems.In all,we reach the conclusion as follows: the plan of this business model has a strong capacity of profitability profits and is sustainable as well.