| In recent years,president Xi often mentioned in his speech that “if sports are strong,the country will be strong;if the destiny of a nation are prosperous,sports will be prosperous".People's demand for social sports is increasing year by year.The State Council issue many documents to focus on the National Fitness Program and turn it into a national strategy.The council also carry out the theme of “Sharing and construction,health for all people”.Pay attention to the healthy life of the whole people.A series of "Metropolitan Area" and "Big bay Area" have sprung up in China,connecting several surrounding areas to form a larger linkage whole,and "Regional sports integration" is the development trend at the present stage.The policy of "Integration of Zhengzhou and Kaifeng" leading the common progress of the two places in many aspects.However,at present,there is still a wide gap between the two places in terms of sports strength,which hinders the development of social sports in the two places.Therefore,we should apply the new concept of "integration" to the development of sports in Zhengzhou and Kaifeng,take advantage of the unique advantages of Zhengzhou and Kaifeng,implement the strategy of "Integration of sports in Zhengzhou and Kaifeng",and form the development community of sports in Zhengzhou and Kaifeng.The representative event of Zheng kai international marathon is the research entrance,taking sports events as the main position of the integrated development of sports in Zhengzhou and Kaifeng,the distance between the two places is shortened from multiple dimensions,which provides a platform for the interaction and cooperation between the two governments and organizations.Therefore,co-hosting of sports events in Zhengzhou and Kaifeng can bring new ideas and opportunities for the integration of sports in Zhengzhou and Kaifeng.Based on the experience of other regions in China,this paper analyzes the existing problems of sports events in Zhengzhou and Kaifeng,brings new enlightenment for the integration of sports in Zhengzhou and Kaifeng.This paper uses the methods of literature,investigation(interview,questionnaire,on-the-spot investigation),mathematical statistics and case analysis to investigate the masses and sports staff in Zhengzhou and Kaifeng.To know their attitudes and views on the integration of sports in Zhengzhou and Kaifeng,the current situation,existing problems and development measures of sports events in Zhengzhou and Kaifeng.Based on the current situation of Zhengzhou and Kaifeng International Marathon,a representative sports event of Zhengzhou and Kaifeng,this paper mainly studies the positive effect of Zhengzhou and Kaifeng sports event on the development of Zhengzhou and Kaifeng sports integration.The results are as follows:(1)Most of the people and sports workers in Zhengzhou and Kaifeng think that promoting the integration of sports in Zhengzhou and Kaifeng can bring many influences,and it is necessary to implement it,but at present,the development of the integration of sports in Zhengzhou and Kaifeng is still low.(2)The sports events in Zhengzhou and Kaifeng play an irreplaceable role in promoting the development of sports integration in Zhengzhou and Kaifeng,which is embodied in the integration of sports organizations,sports resources,sports humanities,sports talents,sports platforms,etc.,and provide a platform for sports integration and create a public opinion environment.(3)Based on the experience of sports integration and cooperation in other regions in China,it is suggested that Zhengzhou and Kaifeng work together to create high-level sports events,strive to develop towards diversification,popularization,collaboration,high-quality quantification and branding,and make more outstanding contributions to the deep integration of Zhengzhou and Kaifeng.(4)Most of the masses and sports workers agree on the influence of Zhengzhou and Kaifeng sports events,but at present,there are still some problems in Zhengzhou and Kaifeng sports events.(5)At present,the number of sports events in Zhengzhou and Kaifeng is small,the sports events are single,the level of cooperation is low,the characteristics of sports events are lack,and there is still a gap with the goal of high-level sports events.(6)Pay attention to the important influence of Zhengzhou and Kaifeng sports events on the integration of Zhengzhou and Kaifeng sports,encourage the two places to increase the frequency of sports events,add more popular sports events,and hold more and higher level of characteristic sports events.The Countermeasures for shaping the sports events in Zhengzhou and Kaifeng are as follows: the government should increase policy support and introduce special planning mechanism;establish special sports cooperation organizations to make the work of sports events seamless;adhere to the market-oriented operation and form the industrial chain of sports events.Make use of the unique regional cultural characteristics of the two places to create a unique event brand;tap new points of view of the event and strengthen publicity;use new electronic technology to integrate the Internet electronic platform;strengthen talent exchange between the two places and focus on sports talent training.Seize the current development opportunities,encourage Zhengzhou and Kaifeng to jointly shape an interactive platform for sports events,deepen the "integration" of all aspects of Zhengzhou and Kaifeng sports,and promote the sustainable development of Zhengzhou and Kaifeng sports integration. |
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