Research On Chinese Localization And Propagation Characteristics Of Taekwondo

Taekwondo originated on the Korean peninsula and is a Korean martial art developed in the long process of production and practice.In the 1950s,general cui hongxi integrated and unified the content,rules and competition methods on the basis of the traditional taekwondo sports,and developed it into a formal competitive sport.In the past half century,taekwondo has been widely promoted all over the world,especially in China,which shows that under the similar cultural background,the communication of competitive sports must have its inherent law of cultural communication.The localization of taekwondo in China is the result of multiple factors,and it is also a complex phenomenon of cross-cultural communication.How to understand this phenomenon is of great theoretical and practical significance to discuss the ways and modes of cultural exchanges in various countries and regions and to promote the development of competitive sports.This paper adopts the methods of literature review,questionnaire survey,expert interview and logical analysis to study the communication process,mode and motivation of taekwondo in China,so as to provide reference for the domestic promotion and overseas communication of Chinese traditional sports culture.The main conclusions are as follows:First,the localization process of taekwondo in China can be divided into three periods.The south Korean delegation's visit to China in 1986 marked the beginning of the Chinese localization of taekwondo.The establishment of the preparatory group of the Chinese taekwondo association in 1992 marked the initial development of the localization of taekwondo.In 2000,taekwondo was officially admitted to the Olympic Games,and the localization of taekwondo in China also entered a mature period of in-depth development.Second,communication under Chinese localization sport constructed with 5 w formula for the model of scientific model,its composition includes represented by taekwondo promoters of communicators,the spread of tae kwon do project culture as the core content,the mainly way pavilion,the media,the Olympic media channels of diversified and stable,with the majority of the Chinese taekwondo lovers and the practitioner of audience as well as the communication effect of local taekwondo for specific performance.Third,the maturation and development of taekwondo sports,the support of powerful communication subjects and effective policies,and the interaction and integration with China's social environment are the three main factors driving the development of local communication of taekwondo.Fourth,the localized dissemination of taekwondo in China shows many unique or distinctive characteristics in terms of the transmission content,ways and means.Through research,it can be summarized as the concretization of cultural connotation,diversification of communication subjects,systematization of communication contents and internationalization of communication routes.Fifth,the promotion of traditional martial arts can refer to the relevant experience of local dissemination of taekwondo,strengthen government policy support,and construct an effective promotion model;Carry on the faction conformity optimization,the athletics transformation unification standard;Reform the system of segment upgrading and motivate students to learn and practice.