| China has been carrying out the reform and opening up policy for more than 40 years since 1978.In the past 40 years,China has gradually transformed from a collectivized society to a individualized society,with great changes taking place in the social structure,family structure and family relations,interpersonal communication and personal life.As a kind of ritualistic consumption activity,wedding is also experiencing the change of its own representation and meaning.This study takes the individualization of Chinese society as the main theory,through the field survey in Weifang RT wedding planning company,to understand the wedding process and preparation process of contemporary young people in the way of participation and observation,and discusses how it reflects the individuality of Chinese society.From the perspective of wedding planning,the service process of a wedding starts from the customer consultation,determines the wedding layout plan with the customer,and determines the process with the customers family,until the end of the wedding,the time is as short as 2,3 months,long as 1 year or more.In the preparation process,the wedding planning company with the wedding couple and different teams such as photography,the new couple and their parents,the new couple with photography and photography,different subjects joint efforts to shape the perfect wedding day for everyone.How do they shape their images of the perfect wedding?First,wedding will be divided into traditional and modern part by "Guomen",this invented "norm",meet the different demand between the generations,on the other hand,the process and form of the wedding can be selected to reflect the personalized and the pursuit of a sense of ceremony,which shapes the ideal state of love and marriage.The second is modern Internet and media technologies eliminate the boundary between the virtual and the real,enabling onlookers and themselves to have a happy,beautiful immersive experience.The third is the discipline of women on the body.This discipline is the product of the patriarchal system,but with the improvement of women's power,it is also constantly acting on men,even if it is not the main influence.Such a perfect wedding not only means a lot to the individual,but also shows that the role of the state in personal life has changed from decisive to influential and not necessary,and the individual's thoughts are the main determinant of the wedding.Wedding is also a reflection of personal desire,which combines the symbols behind the ceremony and consumption,so that the wedding not only has the contractual and symbolic ceremony,but also reflects the identity,status and value of individuals.Of course,weddings,which are essentially private,also embody a new kind of family doctrine,a kind of family doctrine and individualism,forming a new kind of solidarity and intimacy between generations. |
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